Senior Manager Brand & Marketing, Store Brands Beauty & Personal Care

Senior Manager Brand & Marketing, Store Brands Beauty & Personal Care

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. The Senior Manager Brand & Marketing, Store Brands Beauty & Personal Care will work with the Brand & Marketing Director to develop and execute Brand Activation plans and projects which are tied to delivery of Sales / EBIT / penetration goals for the Store Brands (SB) portfolio. This individual will be an integral partner within the Store Brands organization, key to bringing to life and driving demand for our brands.

Scope of work includes :

• Collaborate with both internal and external partners to create and deliver activation plans that are consistent with the brand position and consumer target to deliver fiscal year business and financial goals.
• Collaborate with internal teams, external partners, and agencies to implement marketing plans using KPIs to evaluate effectiveness of tactics including owned, earned and sometimes paid media.
• Senior Manager Brand & Marketing is highly engaged with FS Marketing, Corp Comms, Product Development, SG&I team and other cross-functional partners on a weekly basis. They are the brand and product SME's. Cross functional teams rely on them for product recommendations, product information, marketing assets (including digital assets, influencer kits, photography and more) and legally and clinically approved materials.
• This role works closely with our digital team in development of enhanced content for SB products on cvs.com.
• The Senior Manager Brand and Marketing for Store Brands builds brand ambassadorship both internally and externally through programs, education and sampling.
• Responsible for management of creative process from kick off to finalization of all campaign assets.
• Collaborate in bi-weekly meetings with multiple Category managers on activation strategy that supports overall brand position and is synergized with activation plan.
• Responsible for leading and delivering special projects as per agreed to milestones / timelines with high quality. These projects can range from development of planogram fixture / signage, off shelf display programs, sampling programs, field engagement and all omni-channel programs.
• Proactively influence across all customer touch points by working with internal partners to gain alignment on SB marketing executions (Brand Center, Legal, Clinical ,ExtraCare, Creative, etc.)
• Partner with Director to estimate, forecast and secure budget dollars to execute activation programs, handling all paperwork involved in budget administration
• Develop a deep understanding of the Store Brands business, inclusive of : strategic plan, priorities and objectives
• Support packaging Execution
• Support packaging design briefs, artwork reviews, and cross-functional alignment with packaging, PD, and legal / regulatory teams as needed.
• Partner with external agencies and internal stakeholders to ensure packaging reflects product reason for being, brand strategy and meets operational requirements.

Ideal Candidate :

Requirements :

Pay Range

The typical pay range for this role is : $82,940.00 - $182,549.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

For more information, visit https : / / jobs.cvshealth.com / us / en / benefits

We anticipate the application window for this opening will close on : 12 / 31 / 2025 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex / gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.