Digital Media Coordinator, Paid Search

A career that makes a difference!

RKD Group, a direct response marketing and advertising agency, is seeking a Digital Media Coordinator, Search, to achieve breakthrough results that make a positive impact in this world.

By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions.

The Digital Media Coordinator, Search role has four primary elements to the job Google Ad Grant Management, Paid Search Management, Conversion Tracking and SEO and Keyword Recommendations.

RESPONSIBILITIES :

Google Ad Grant Management

The Digital Media Coordinator will manage Google Ad Grants a minimum of once every two weeks. Standard Management includes, but is not limited to :

• Writing and testing text ads
• Writing and testing ad extensions
• Selecting new keywords to target qualified traffic
• Selecting new negative keywords to exclude unqualified traffic
• Performing regular quality checks on conversion tracking

The Digital Media Coordinator, Search will also build and manage new campaigns at the request of clients and account teams, delivered through WorkFront.

Every month the Digital Media Coordinator, Search is responsible for sending Ad Grant reports to account teams for each client with an actively managed Ad Grant.

They are delivered with notes about performance, changes, optimizations, requests for new campaign assets and any necessary internal notes.

Paid Search Management

The Digital Media Coordinator, Search will manage paid search accounts a minimum of once each week. Standard Management includes, but is not limited to :

• Writing and testing text ads
• Writing and testing ad extensions
• Adjusting bids to optimize for CPA
• Reviewing and pacing budget against media plans
• Selecting new keywords to target qualified traffic
• Selecting new negative keywords to exclude unqualified traffic
• Performing regular quality checks on conversion tracking

The Digital Media Coordinator, Search will also build and manage new paid campaigns at the request of clients and account teams, delivered through WorkFront.

The Digital Media Coordinator, Search is responsible for any under or over-pacing that occurs in paid search by monitoring monthly budgets and media plans for each individual client.

Reporting on paid search performance varies by client. Reporting requests may come internally from the media team or from account teams.

Conversion Tracking

The media team uses Google Tag Manager for the installation and firing of conversion tags in AdWords and Bing. The Digital Media Coordinator, Search is responsible for setting up conversion tracking at launch if possible.

Anything outside the expected realm of expertise of the media team needs to be brought to the attention of the account and technical teams to follow up with a successful technical solution.

SEO and Keyword Recommendations

The account teams look to the media team for guidance regarding Search Engine Optimization. Keyword recommendations are used by the creative and technical teams to determine copy elements on the page and within the code of the page for media and non-media landing pages.

The Digital Media Coordinator, Search is responsible for producing these recommendations for National client pages. These keywords can be informed by :

• Keyword planner tools from AdWords, Bing, or other sources
• Research in the form of your own organic searches
• Planned keywords for targeting, including long tail search terms
• Planned copy for text ads driving to the page

PREFERED QUALIFICATIONS :

• Bachelor’s degree
• Knowledgeable of best practices in direct response fundraising
• Highly proficient computer skills
• Experience working with Workfront and MS Teams is a plus
• Preferred 1 years’ experience with Google Grant & Paid Search
• Experience in keyword research, concept development and / or campaign development is a plus
• Knowledge of paid search platforms and trends
• Ability to leverage new technologies to improve efficiency
• Enjoy challenging and fast paced work environment
• Detail-oriented
• Demonstrates high work ethic and professionalism with a team player approach

LOCATION : Remote.

Pay Range expected for the position : $40,000 - $50,000 annually.

The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate)

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer.

No sponsorships available for this position.