Lead, Experiential Marketing

Experiential Marketing Lead

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a "Bridgestone West" strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Position Summary

The Experiential Marketing Lead reports to the Manager of Consumer Sales Training and plays a pivotal role within the Product & Technical Training team. This position is responsible for designing and executing high-impact experiential marketing programs that enhance brand awareness, product education, and customer engagement across multiple sales channels. Events include Bridgestone Drive & Learn, Product Launches, Winter Driving School, and Teens Drive Smart, with a focus on strategic messaging, stakeholder collaboration, and measurable impact. The role requires a blend of creative vision, cross-functional leadership, data-driven decision making, and logistical execution. Key capabilities include project and vendor management, public speaking, digital marketing, and design sensibilities aligned with brand standards. Experience with navigating technically complex software systems including data visualization and event management software such as Cvent is preferred. Familiarity with Adobe Experience Manager (AEM) is a plus. This role will travel extensively to support the programs they lead across the US and Canada up to 50%.

Responsibilities

Lead strategic planning and execution of experiential marketing and training events that engage sales teams, media, and partners.

Collaborate with internal departments and external vendors to build impactful product centered driving experiences.

Support internal teams and key accounts (e.g., Costco, TireRack) with customized driving experiences.

Manage logistics agencies and oversee vehicle and equipment storage.

Manage ongoing legacy contracts and liaise between vendor partners and internal teammates to execute business critical agreements in a timely fashion.

Own digital content creation, branding, messaging, and communications for event programs.

Manage program websites in Adobe Experience Manager including content authoring, asset development, and copywriting.

Collaborate with Digital Marketing teams to ensure brand and security compliance for existing and future digital assets.

Utilize data analysis and visualization tools like Tableau and Power BI to assess program effectiveness and inform continuous improvement.

Build and adapt reports to effectively communicate with data lead insights to stakeholders and leaders.

Build presentations to effectively communicate the success and needs of the programs to stakeholders and leadership, up to the executive level.

Oversee budget planning, cost models, forecasting, billing, and reporting for multimillion-dollar programs.

Synthesize education and training fundamentals to successfully educate dealer customers and consumer audiences at driving events.

Conceptualize and plan the user experience for experiential driving events and map out accurate run of show documentation.

Partner with Engineering and Product Planning teams to understand new technologies and creatively apply the findings to new event experiences.

Demonstrate technical knowledge of products and facilitate in-person events.

Manage partnerships and sponsorships, including the Bridgestone Winter Driving School and Teens Drive Smart.

Manage inventory and apparel for various programs and customer incentive needs.

Minimum Qualifications

Bachelor's degree in business administration, Marketing, or a related field.

68 years of experience in Marketing, Event Management, or Sales.

Advanced proficiency in Microsoft Office.

Advanced skills in Microsoft Excel (formulas, macros, pivot tables, etc.).

Strong project management, communication, and stakeholder engagement skills.

Experience with Tableau, Cvent, and Adobe Creative Cloud preferred.

Working knowledge of Adobe Experience Manager (AEM) is a plus.

Graphic design proficiency with a strong eye for on-brand aesthetics preferred.

Public speaking or facilitation experience with both technical and non-technical audiences.

Experience in training and education a plus.

Strong automotive industry knowledge and passion for car culture.

Typically requires a minimum of 8 years of related experience with a bachelor's degree; or 6 years and a master's degree; or a PhD with 3 years of experience; or equivalent work experience

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and / or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.