Lead, Paid Media Content & Strategy (Paisly)

Lead, Paid Media Content & Strategy (Paisly)

The Lead Paid Media Content and Strategy plays a pivotal role in driving digital marketing success by managing and optimizing web presence, and enhancing the performance of paid media campaigns and placements across JetBlue websites. This position is responsible for overseeing the development and implementing engaging web content for Paisly partner websites, supporting both promotional and evergreen initiatives. Content will be strategically crafted to align with brand guidelines, address the needs of diverse user groups, and maximize paid campaign performance. This position reports directly to the Senior Manager Paid Media for Paisly.

Essential Responsibilities :

• Responsible for leveraging various Content Management Systems (CMS) platforms to implement web content across the various landing pages / websites during promotional and non-promo periods.
• Coordinates content with the promotional calendar and partners with the creative team to ensure cohesive brand messaging across all channels year-round.
• Ensures flawless execution of live website content and accurate Urchin Tracking Module (UTM) tracking across owned and operated channels through meticulous attention to detail.
• Conducts regular quality assurance (QA) checks of website content, identifies and troubleshoots errors and coordinates with the Tech team by opening tickets for resolution.
• Collaborates with JetBlue Marketing teams to secure promotional and brand placements across app, TrueBlue portal, and homepage channels.
• Partners with the Creative and Paid Media teams to create high-impact copy and visuals that optimize paid landing page performance.
• Act as the primary point of contact, under the direction of the Senior Manager of Paid Media, for all Marketing A / B testing initiatives including both Dynamic Yield and non-traditional experiments.
• Develops and executes A / B testing strategies for paid media landing pages, leveraging insights to enhance performance across promotional and evergreen campaigns.
• Other complex projects and duties as assigned.

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Preferred Experience and Qualifications :

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JetBlue Airways is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or any other legally protected basis.