B2B Marketing Lead

A company is looking for a B2B Product Marketing and Demand Gen Lead.

Key Responsibilities

Build and lead a scalable district and school leader marketing strategy

Drive inbound and outbound campaigns that generate qualified leads and pipeline

Collaborate with product and success teams to align on launch timing, narrative, and adoption goals

Required Qualifications

8+ years of experience in B2B marketing, with at least 2-3 years in a strategic role

Experience leading full-funnel B2B marketing strategy at a high-growth company

Proven track record of generating and converting qualified leads

Experience launching new B2B features or products with measurable business impact

Experience partnering closely with sales and SDR teams to improve conversion