Sr. Product Marketing Manager

Sr. Product Marketing Manager

The Sr. Product Marketing Manager is responsible for leading the strategy, performance, and lifecycle management of the company's product portfolio. This role combines product marketing, commercialization, and portfolio strategy to ensure strong sales, profitability, and market differentiation. The Sr. Product Marketing Manager owns the go-to-market strategy for new products and packaging, manages the performance of existing SKUs, and leverages consumer and market insights to guide innovation and brand positioning. Working closely with Supply Chain, Operations, Product Development, Regulatory, and Sales, this role ensures alignment across commercialization, messaging, and product lifecycle decisions.

Work Schedule : This position currently follows a hybrid work model. Employees are required to work from the office at least four days per week (Monday - Thursday), with Friday available for remote work, offering a blend of in-person collaboration and flexibility.

Essential Duties & Responsibilities (Other duties may be assigned)

• Take ownership of existing and new products / packs from a sales & performance perspective : track key KPIs (sales, margin, unit movement, market share, etc.)
• Use data & analytics (internal performance data, market research, trends) to identify opportunities to optimize SKUse.g. refresh, retire, repurpose
• Forecasting and margin management; understanding lead times, COGS inputs, ingredient cost trends
• Define strategy for new product / flavor launches, packaging, extensions : timing, positioning, GTM (go-to-market) activation
• Assess portfolio fit & potential cannibalization, seasonality, strategic road mapping
• Work closely with Supply Chain, Operations, Product Development, Regulatory / Labeling, Product Science / Nutrition team
• Align commercialization, packaging, regulatory labels with marketing messages and product lifecycles
• Enable Sales & Field : give direction to create tools, training, messaging, FAQs, support materials; help field (Independent Associates / reps) with technical questions or deeper product details
• Manage product educational content, packaging copy in conjunction with regulatory and design
• Work with consumer insights and competitive intelligence to guide messaging and differentiation
• Lead and / or commission market and consumer research, competitive intelligence; track trends in ingredients, nutrition, consumer preferences globally
• Pricing strategy, profitability, tradeoffs between cost, margin, and consumer value
• Product lifecycle planning : when to refresh, when to retire, how to extend product life without undermining brand
• Use insights to inform roadmap, innovation, prioritization of flavors, delivery formats, pack sizes, etc.

Minimum Qualifications (These are the requirements that all applicants MUST HAVE to be considered for this position)

Preferred Qualifications

Location : Company Overview

Established in 2002, Isagenix International has created simple, proven products that optimize what your body is capable ofhelping you protect your greatest asset, your health. For more than twenty years, Isagenix has made holistic science an art with transparency and integritycreating products and systems that address nutrition, stress, fitness, energy, natural beauty, focus, and financial wellbeing. The global wellbeing company, based in Gilbert, Arizona, markets its products through a network of independent distributors in 22 key markets : the United States, Canada, Puerto Rico, Australia, New Zealand, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, Austria, Denmark, Finland, France, Germany, Italy, Norway, Poland, Portugal, Sweden, and Switzerland. For more information, visit Isagenix.com.

Location : EEO

Isagenix International, LLC is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status or any other status protected by law.