Marketing Optimization Analyst – Adobe Experience Manager

Job Summary

We are seeking a Marketing Analyst with deep expertise in Adobe Experience Manager to support strategic initiatives within the Marketing Operations - Optimization organization. This role will serve as the AEM subject matter expert , partnering with cross-functional teams to design, implement, and operationalize workflows that improve efficiency and effectiveness, and enable personalization at scale through reusable content. The ideal candidate combines strong strategic skills with technical proficiency in AEM administration, helping drive process improvements and ensuring best practices across the marketing organization.

Assignment Tasks :

• Act as the AEM subject matter expert , supporting intake, workflow and process design, user adoption and support, and technical capability knowledge across marketing teams.
• Partner with stakeholders (Creative, Operations, Strategy, etc.) and cross functional teams (Product, Engineering, etc.) to ensure alignment on product roadmap, feature capabilities, end-to-end process, best practices, documentation, etc.
• Define and maintain standards for project setup, job roles, groups, naming conventions, archival, etc. to ensure consistency and scalability.
• Collaborate with cross-functional teams to connect AEM with other tools (e.g., Project Management, DAM, analytics platforms) to optimize marketing operations.
• Develop, manage, and automate dashboards and reporting to track tool utilization, user adoption, campaign performance, content performance and reusability.
• Conduct regular audits of AEM usage and processes, identifying gaps, inefficiencies, and opportunities for continuous improvement.
• Provide training, documentation, and office hours for end-users to improve adoption and ensure consistency in process execution.
• Support knowledge integration by contributing to centralized resources (guides, templates, Confluence pages) and governance frameworks.

Skills Required :

Compensation :

$28 / hr to $35 / hr.

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and / or other paid time off as provided by applicable law.