Head of Sales - US (NYC-based)

LI.FI — job description

LI.FI is simplifying multi-chain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

A quick run-down of the job

We’re looking for an experienced Head of Sales (US) based in NYC to lead the development and execution of our B2B sales strategy in the United States. In this high-impact role, you’ll own the full go-to-market motion—from strategy to execution—driving revenue through partnerships with enterprise clients, wallets, aggregators, infrastructure providers, and DeFi protocols. You’ll be responsible for establishing our presence in the US market and shaping our long-term commercial trajectory. The ideal candidate combines a strong grasp of complex technical products—such as APIs, blockchain, bridging, and multi-chain infrastructure—with the sophisticated people skills needed to build lasting relationships across both technical and non-technical audiences in the crypto space.

Important : this is an Individual Contributor role with no direct reports at present.

This role requires you to be located in New York City . Your application will not be considered otherwise.

What you’ll do

• Own and execute the full B2B sales strategy for the US market, with a focus on driving revenue growth across wallets, aggregators, infrastructure providers, enterprise clients, and DeFi protocols.
• Build and expand a strong sales pipeline of integration partners across both crypto-native and adjacent verticals, including DeFi, TradFi, Fintech, GameFi, and NFTs.
• Leverage your existing network in the blockchain ecosystem to identify and secure high-value partnerships and technical integrations.
• Proactively engage with the Web3 ecosystem—keeping a constant pulse on trends, opportunities, and emerging players.
• Represent the brand and our cross-chain product at key industry events, conferences, and meetups; lead speaking engagements and contribute to event-driven content strategy.
• Act as the bridge between our external partners and internal teams, collaborating closely with operations, marketing, product, and community teams to ensure alignment and flawless execution.
• Educate and influence both technical and non-technical stakeholders, clearly communicating the value of our API-driven, cross-chain infrastructure.
• Provide structured feedback from the field to help shape product roadmap, marketing strategy, and future commercial hires.

What makes a good candidate

We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!

In addition to the marked compensation, the role will also include a bonus tied to performance.

Company culture

Embrace your own differences

Own tasks end-to-end

Try - don’t be afraid to fail

Take the time to get to know and understand each other better

What you’ll get

If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.

Application process

Setting yourself up for success starts with the application!

Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, a take-home assignment, a meet-the-team & founder interview, and a reference check.

For more information, visit our page detailing our hiring process!

#J-18808-Ljbffr