FLEX Manager, Enterprise SEO

Manager, Enterprise SEO

The Manager, Enterprise SEO role is responsible for identifying, developing, and managing initiatives that support Enterprise Search Engine Optimization (SEO) programs for Marriott International web experiences. The goal is to capture share of voice from natural search competitors at each stage of the Buyer's Journey to drive website visits, bookings, loyalty enrollments, and credit card acquisitions.

Education and Experience

Required :

Bachelor's degree in marketing, business administration, or related field

Minimum of 3 years of SEO experience

Experience optimizing for visibility within Generative AI platforms

Ability to manage multiple agencies / vendors

Demonstrated ability to take complex projects from conception to successful execution

Experience collaborating with associates, vendors and customers in remote locations and international markets (multiple time zones)

Ability to work with cross-functional teams in support of specific business priorities

Self-confidence, energy, and enthusiasm

Effective written and oral communications skills. Sensitivity to global communication needs

Preferred :

Ability to read in write in multiple languages

Experience doing SEO at the enterprise level

Past agency experience

Core Work Activities

Provide SEO consulting to teams within Digital Products, Global Technology, Global Brand & Marketing, regional marketing organizations, Franchise Services, and individual properties.

Develop content strategies that align with business goals

Optimize web experiences for visibility within Generative AI platforms

Leverage approved AI tools to improve operational efficiency

Identify high-authority travel content websites and build relationships with editors to secure inclusion in source material LLMs reference

Improve authority and trust in the external data ecosystem influencing rankings and visibility

Conduct SEO performance analysis using various analytics platforms and make recommendations for key areas of improvement

Communicate results of SEO tactics to appropriate stakeholders, building consensus towards further expansion of efforts

Responsible for achieving annual room night, room night share, loyalty enrollment, and credit card acquisition targets

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions. Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.