Brand & Consumer Insights Lead

Brand & Consumer Insights Lead

This role can be based in San Francisco, New York, Carpinteria, or DC.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

About This Role

We are seeking a strategic, hands-on, insight-driven leader to own our cross-business brand and consumer measurement agenda. You will be a full-stack insights partner to our consumer and B2B marketing teamsvalidating KPIs, launching new brand trackers, and blending classic consumer research methods with modern analytics to shape how our technology brand presents itself in the world. From scoping studies to maintaining normative databases and guiding campaign measurement, you will transform data into clear stories that inform senior decisions and drive brand growth.

Responsibilities

Lead Brand & Consumer Insights Strategy Define and evolve a holistic brand and consumer-insights roadmap across consumer and B2B markets, ensuring KPIs align with business objectives and marketing priorities.

Drive KPI Validation & Alignment Collaborate with Marketing, Product, and Insights leaders to establish, validate, and refine success metrics for brand health, creative performance, and campaign effectiveness.

Design & Execute Research Plan and conduct both traditional and innovative researchbrand tracking, creative pre-testing, qualitative / quantitative studies, segmentation, and consumer journey mappingto uncover deep audience understanding.

Launch & Manage Tracking Programs Scope, design, and kick off new global brand-tracking initiatives, ensuring robust methodology, representative sampling, and governance for consistency and comparability.

Vendor & Normative Database Management Lead day-to-day vendor communication, performance reviews, and contract negotiations. Build and maintain normative databases to benchmark brand and consumer metrics over time.

Analyze & Synthesize Insights Integrate findings from brand trackers, primary research, and behavioral data into clear, actionable recommendations and executive-ready narratives.

Influence & Communicate Deliver compelling insights that inspire action across marketing, product, and executive teamsembedding consumer and brand intelligence into key decisions.

Basic Qualifications

• 10+ years of experience in consumer insights, brand measurement, marketing analytics, or related fields, ideally within a technology company or across both consumer and B2B markets.
• 3+ years managing large-scale brand tracking or campaign measurement programs, including vendor oversight and cross-functional stakeholder management.

Preferred Qualifications

Suggested Skills

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and / or other applicable incentive compensation plans.