Marketing Operations & Performance Manager

About GenVault

GenVault is a premier provider of bioinventory storage and lab transport solutions. Our state-of-the-art biorepository facility is expertly designed for unmatched security and preservation of critical biological samples and materials. Through reliable and customized solutions, we offer peace of mind to our customers that their invaluable resources are expertly protected.

Job Summary :

The Marketing Operations & Performance Manager at GenVault is responsible for driving the efficiency, accuracy, and impact of the marketing function through expert management of CRM systems, marketing automation, SEO strategy, and performance analytics.

Job Description :

The Marketing Operations & Performance Manager is responsible for managing CRM and marketing automation systems, driving SEO strategy, executing targeted campaigns, and delivering performance insights across all channels. This cross-functional role blends technical expertise with strategic insight to optimize campaign execution, lead generation, and reporting across all channels.

Responsibilities :

Marketing Operations & CRM

• Setup and maintenance of Zoho CRM and Marketing Automation, ensuring data integrity, segmentation, lead scoring, and campaign workflows.
• Develop and manage audience segmentation strategies based on personas, industries, and lifecycle stages.
• Maintain SalesIQ for visitor tracking, behavioral insights, and lead engagement visibility.
• Oversee data uploads, tagging, and enrichment processes.
• Document workflows and integrations across marketing systems to ensure scalability and clarity.

SEO Management

Analytics & Performance Reporting

Vendor & Project Management

Education and Experience :

Preferred :

Job Type : Full-Time / Some Travel

Work Location : West Deptford, NJ

Salary : $85k – $105k

Bonus Incentive : Eligible

Total Rewards :

Physical Requirements :

Environmental Exposure :

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