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Director of Sales

Director of Sales

YESCOSalt Lake City, UT, United States
4 days ago
Job type
  • Full-time
Job description

Minimum : Maximum :

Location : Salt Lake City, Utah

Job Type : Full time

Job Title : Director of Sales

Job Description : General Purpose

Are you ready to take your career to new heights? Come work with us at YESCO Outdoor Media, where you can grow your career and make a measurable impact. As the Director of our sales team, you’ll drive revenue growth, lead regional account executives, and strengthen long-term partnerships across our billboard network in seven western states.

This position is ideal for a leader who thrives on strategy, mentorship, and measurable results — all while helping customers bring their brands to life on YESCO billboards.

Company Overview

YESCO has been a leader in the sign, lighting, and billboard industry for over 100 years. We’re a family‑owned business focused on delivering the highest quality and greatest value to our customers. We operate approximately 3,000 outdoor displays in seven western states, supported by a network of local teams and a culture of collaboration.

Our parent company, Young Electric Sign Company, has grown to become the largest sign company in North America — responsible for many iconic signs, including the “Welcome to Fabulous Las Vegas” landmark.

Listen to what our employees are saying about working at YESCO : Click Here

What you can expect from YESCO

  • Starting salary : $115,000 yearly + Commission
  • Schedule : 8 : 00 a.m. – 5 : 00 p.m.
  • Work Type : Hybrid (in‑office, remote, and in‑field opportunities)
  • Comprehensive Training : Sales training, software tools, and industry insights
  • Career Growth : Advancement opportunities within a century‑old, growing organization
  • Benefits : Multiple medical plan options, dental and vision insurance, life & disability, 401(k) plan with company contributions, and paid time off (increasing with tenure)

A Day in the Life

As the Director of Sales, you’ll develop and execute the sales strategy for YESCO Outdoor Media’s billboard network. You’ll lead a team of Account Executives across multiple markets, helping them achieve sales goals while maintaining high customer satisfaction. Your work will include :

  • Building and maintaining relationships with advertising agencies, marketing directors, and business owners.
  • Developing pricing, packaging, and inventory strategies that maximize revenue.
  • Coaching sales teams on prospecting, client engagement, and proposal development.
  • Collaborating with Operations, Administration, and Marketing to ensure campaigns deliver measurable results.
  • Analyzing sales data and market trends to drive strategic growth.
  • Representing YESCO at industry events, trade shows, and community functions.
  • Every day brings a new challenge — from pitching creative campaigns to developing new market opportunities — all while helping businesses connect with their audiences through the power of outdoor media.

    What we’re looking for in you

  • Proven sales leadership experience
  • A track record of hitting and exceeding sales goals
  • Ability to inspire, coach, and develop sales teams
  • High degree of integrity, accountability, and professionalism
  • Excellent communication and negotiation skills, both written and verbal
  • Strong business acumen and understanding of advertising / marketing principles
  • Deep understanding of advertising principles, media buying, and client relationship management
  • Knowledge of CRM systems, pipelines, and data‑driven decision‑making
  • Creative problem‑solving and negotiation skills
  • A valid driver’s license, the ability to travel as needed, and a good driving record (MVR required)
  • Training & Qualifications

  • 5+ years of sales leadership experience (preferably in media, advertising, or related industries)
  • Bachelor’s degree in Business, Marketing, Communications, or a related field required
  • Master of Business Administration or other advanced degree preferred
  • Demonstrated success managing teams, budgets, and revenue growth goals
  • Strong presentation and negotiation skills with a proven ability to build long‑term client relationships
  • Proficiency with CRM systems, cloud‑based programs, the Google Suite, sales forecasting, and data‑driven decision‑making
  • Comfortable working in both strategic planning and hands‑on sales execution environments
  • Physical Demands & Work Environment

    This position involves a combination of office, field, and occasional travel work. Must be able to drive and maintain a valid driver’s license. Reasonable accommodations will be made to enable individuals with disabilities to perform essential functions.

    Our Commitment

    We maintain a drug‑free workplace. We do test for marijuana. YESCO is an EEO / AA employer. We welcome all qualified job seekers and provide fair consideration regardless of race, sex, color, religion, national origin, age, disability, veteran status, or other legally protected status.

    #J-18808-Ljbffr

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    Director Of Sales • Salt Lake City, UT, United States

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