Marketing Program Manager - Data Analytics

Marketing / Communication

The Program Manager of Marketing Brand Health is responsible for managing, monitoring, and delivering analyses and reports on advertising and marketing performance. This role partners with stakeholders to evaluate campaign effectiveness, measure ROI, and translate data into clear, actionable insights through compelling visualizations. The ideal candidate brings a strong understanding of advertising and media buying and will play a key role in guiding optimization strategies, ensuring data governance, and supporting analytics-driven decision-making. This position is highly collaborative, requiring the ability to bridge marketing, media, and analytics functions to strengthen brand health and maximize campaign impact.

The ideal candidate will have proven experience in data analysis, including calculating Return on Investment (ROI) and applying attribution modeling techniques. Proficiency with technical platforms such as Salesforce and Tealium is preferred, along with familiarity with Tag Management Systems (TMS) like Google Tag Manager and Ensighten. Candidates local to the Houston Metro Area or surrounding regions are also strongly preferred.

In this role, you will :

• Drive Optimization & Innovation : Monitor and analyze advertising and marketing campaign performance, identify opportunities for improvement, and deliver data-driven recommendations to enhance effectiveness and ROI.
• Lead with Expertise : Serve as a subject matter expert in digital marketing analytics, marketing technology, and data strategy to guide stakeholders on measurement, reporting, and optimization.
• Partner with Stakeholders : Collaborate across marketing, media, and analytics teams to ensure campaign goals are measurable, insights are actionable, and performance is clearly communicated.
• Deliver Reporting & Insights : Develop and manage dashboards, scorecards, and reports that visualize campaign and brand performance in meaningful ways for executive and cross-functional audiences.
• Support Strategic Planning : Contribute to marketing thought leadership by identifying relevant metrics, analyzing outcomes, and informing committees and initiatives that shape marketing strategy.
• Advance Data Governance : Ensure data quality, consistency, and governance across platforms, tools, and processes to support accurate performance measurement and trustworthy insights.
• Champion Technology Enablement : Leverage expertise in MarTech and AdTech systems (CRM, CDP, DMP, BI, tag management, and marketing automation platforms) to maximize value, streamline processes, and enable data-driven decision-making.

Passion for Innovation : A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.

Key Functions :

Establish dashboards and data visualization best practices.

Responsible for analyzing data and uncovering patterns to provide meaningful and relevant recommendations to improve customer metrics.

Provide service to internal stakeholders, agencies, and vendors in a reliable, responsive, safe, friendly, and courteous manner.

Education : Required : Bachelor's degree in Marketing, Business, Communications, Advertising or related field. Experience : Required : Five years project management experience in marketing, communications, and advertising.