Talent.com
Follett
Student Marketing Director - Vanderbilt University BookstoreFollett • Nashville, TN
Student Marketing Director - Vanderbilt University Bookstore

Student Marketing Director - Vanderbilt University Bookstore

Follett • Nashville, TN
30+ days ago
Job type
  • Part-time
Job description

Job Title

Student Marketing Director - Vanderbilt University Bookstore

Location

Nashville

Overview

Job Description

Position Overview

Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations.

Follett serves over half of the students in the United States and works with 80,000 schools as a leading provider of education technology, services, and print and digital content. We're higher education's largest campus retailer and a hub for school spirit and community as we operate nearly 1,200 local campus stores and over 1,600 virtual stores across the continent. We take pride in the fact that for more than 140 years, we have been helping to improve people's lives by supporting a lifetime of learning and education.

The Student Marketing Director will lead local marketing tactics on campus via in-store and social media efforts, driving traffic, overall awareness, and sales for campus stores.

Responsibilities

In-Store Marketing:

  • Leads campus-level marketing strategy for Campus Stores to drive sales.
  • Develop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks.
  • Track marketing tactics and execution for campaigns, store events, and local initiatives.
  • Act as the liaison between the store and the in-house creative/production team to develop desired marketing collateral to support local marketing efforts.
  • Develop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing local initiatives to drive commissionable sales.
  • Discuss local strategy with OTC marketing partners for execution of strategy.
  • Meets regularly with the Campus Store Director/Manager on the local marketing calendar.
  • Generate and activate in-store events and manage marketing operations to increase foot traffic to stores during non-event times. Including NIL opportunities, scavenger hunts, etc.
  • Supports national marketing initiatives at the store level.
  • Maintain in-store signage, online image maintenance, and EDU compliance.

Social Marketing:

  • Create regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.
  • Grow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.
  • Analyze performance metrics and trends to refine strategies for optimal outcomes.
  • Respond to customer service inquiries on social media and through the website.
  • Seek out store opportunities within the NIL space and utilize them as a social media/foot traffic driver, delivering measurable results.
  • Other duties as assigned.

Requirements

  • Current student enrolled in Marketing, Business, or other relevant degree program.
  • Creative thinker with a keen eye for engaging content.
  • Ability to thrive in a fast-paced, dynamic, and entrepreneurial environment.
  • Up-to-date knowledge of social media trends, algorithms, and best practices.
  • Self-starter who takes initiative.
  • Excellent verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Able to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.
  • Ability to manage and work within assigned local budget.
  • Proficient in Microsoft Office Suite.
  • Requires some evening and weekend work to oversee events and manage and complete projects based on the needs of the business.
Create a job alert for this search

Student Marketing Director - Vanderbilt University Bookstore • Nashville, TN

Similar jobs

Marketing Specialist

Assembly Food Hall | The Food Hall CompanyNashville, TN, United States
Full-time

The Marketing Specialist at Assembly Hall and Skydeck on Broadway supports on-site marketing efforts across social content capture, influencer engagement, partner collaboration, event support, and ... Show more

 • Promoted

Marketing Proposal Specialist

Garney ConstructionNashville, TN, United States
Full-time

Location: Mckinney, TX, US, 75069 Nashville, TN, US, 37208 Kansas City, KS, US, 66106 Englewood, CO, US, 80112.A Marketing Specialist is available at Garney.The Marketing Specialist will support th... Show more

 • Promoted

Media Buyer, Meta & Google - Direct Response (Info Marketing)

BAD MarketingNashville, TN, United States
Full-time

We're hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta.You'll sit inside a cross-functional pod with a strategist, copy... Show more

 • Promoted

Development Director: Major Gifts, Events & Marketing

Inside Philanthropy, INC.Nashville, TN, United States
Full-time

Development Director for Ronald McDonald House Charities of Nashville.The successful candidate will implement comprehensive fundraising and marketing strategies, manage multiple events, and cultiva... Show more

 • Promoted

Senior Medicare Marketing Strategy Leader

Blue Cross and Blue Shield of North CarolinaTN, United States
Full-time

Blue Cross and Blue Shield of North Carolina is seeking a Senior Marketing Advisor to develop and optimize multi-channel marketing strategies for the Medicare team.This role involves strategizing t... Show more

 • Promoted

Marketing Manager

Chief's on BroadwayNashville, TN, USA
Full-time +1
Quick Apply

Chief's is a six-story bar and live music venue celebrating the ever-expanding musical legacy of Eric Church.Located in the heart of downtown Nashville, Chief's features a ticketed music venue, ins... Show more

Remote Travel Marketing Specialist

Hallford TravelsNashville, Tennessee, United States
Remote
Full-time
Quick Apply

We are seeking a motivated and creative.In this role, you will help promote travel experiences, destinations, and vacation packages through digital marketing strategies, content creation, and clien... Show more

Associate Director, Marketing Effectiveness

Otsuka America Pharmaceutical Inc.Nashville, TN, United States
Full-time

The Associate Director, Marketing Effectiveness is responsible for optimizing marketing capabilities, driving operational efficiency, and ensuring strategic and cost-effective partnerships with ext... Show more

 • Promoted

Digital Marketing Specialist

The MJ CompaniesNashville, TN, United States
Full-time

The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies.This role is responsible for executing and optimizing our digital marketing efforts acros... Show more

 • Promoted

Marketing Coordinator

Burr & FormanNashville, TN, United States
Full-time

Burr & Forman, an Am Law 200 firm with over 370 attorneys, seeks a dynamic and motivated Marketing Coordinator to advance the firm's marketing and business development strategy.This role reports to... Show more

 • Promoted

Travel Advertising Sales Director (Premium & Programmatic)

Yahoo Holdings Inc.Nashville, TN, United States
Full-time

A leading technology firm is seeking an experienced Sales Director in Nashville, TN.You will be responsible for driving revenue growth, building client relationships, and selling premium sponsorshi... Show more

 • Promoted

Campus & Early Careers Specialist

AtwellNashville, TN, United States
Full-time

Campus And Early Careers Specialist.Atwell, LLC is a bold leader in the consulting, engineering, and construction services industry, delivering a broad range of creative solutions to clients in the... Show more

 • Promoted

Enclustra is hiring: Remote College Music Marketing Pro (20h / wk) in Nashville

EnclustraNashville, TN, United States
Remote
Part-time

An exciting opportunity awaits a passionate individual to dive into the vibrant world of music marketing! This role allows you to advocate for emerging artists, implementing innovative strategies t... Show more

 • Promoted

Remote Senior Director of Member Experience Marketing

Vori Health Inc.Nashville, TN, United States
Remote
Full-time

A leading virtual health company in Nashville is seeking a Senior Director of Marketing Member Experience.This role involves leading integrated marketing strategies to drive business growth and pat... Show more

 • Promoted

Associate Director of Student Ministry

Shepherd StaffBrentwood, TN, United States
Full-time

Shepherd Staff is honored to be working with Brentwood United Methodist Church in Brentwood, TN as they search for their next Associate Director of Student Ministries.Brentwood United Methodist Chu... Show more

 • Promoted

BluWave Marketing Internship Fall 2026

BluWave, LPBrentwood, TN, United States
Internship

Location: Brentwood, TN (On-site) Duration: Fall 2026 Hours: 15-20 hours per week (can be split between 2-4 days in-office) Paid Internship, $12.Company Description: BluWave leverages a unique blen... Show more

 • Promoted

Operations Marketing Coordinator

SSOE GroupNashville, TN, United States
Full-time

Operations Marketing Coordinator.At SSOE, we partner with Fortune 100 and industry-leading clients to design and engineer complex projects that shape how people work, live, and build for the future... Show more

 • Promoted

Director of Content Marketing

Ramsey SolutionsNashville, TN, US
Full-time

Franklin, TN—on-site, relocation assistance available, flexible schedules available.Range depends on skill level and overall experience, plus benefits.You might know us from our founder and CEO, Da... Show more

Marketing Trainer

Travel + Leisure Co.Nashville, TN, United States
Full-time

Our dedicated associates help the company achieve its mission to put the world on vacation.Innovation and growth keep our work interesting and fun.Every day is a chance to learn something new and t... Show more

 • Promoted

VP of Marketing -- Bible Study Brand & Growth (Remote)

HarperCollins PublishersNashville, TN, United States
Remote
Full-time

A leading publishing company is seeking a Vice President of Marketing to lead and innovate marketing strategies for Bible study resources.The ideal candidate will have extensive experience in marke... Show more