Product Manager

The Enterprise Technology team supports insights with data and the technical systems that give our teams leverage to achieve their objectives. We work cross-functionally with Asanas business teams to understand their goals and ensure they receive the data and technical support they need to flourish.

Were looking for an experienced Product Manager to join Asanas MarTech team. Marketing Technology (MarTech) is a key pillar within Asanas Enterprise technology function and is focused on supporting the Go-To-Market strategy and execution by binding tools, technology, data initiatives to drive growth and scale.

As an experienced MarTech Product Manager you will own the technology strategy, roadmap, and delivery of our marketing technology stack on the digital side (enabling personalization with customer data platforms via channels like email, web, academy) driving growth, operational efficiency, and insight generation. Youll partner closely with Digital, analytics and data teams to orchestrate an integrated stack and introduce AI-powered capabilities that improve key business levers through adoption, retention initiatives.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What Youll Achieve :

• Define MarTech vision, value based roadmap aligned to marketing and business goals and outcomes, translate marketing use cases into clear product requirements.
• Serve as product DRI with Digital leadership to run intake, prioritization, and an operating cadence.
• Drive scalable, innovative pilots for AI / LLM use cases such as audience building, content generation, segmentation, predictive scoring, next-best-action
• Partner with analytics team to stand up experimentation frameworks for digital initiatives and derive insights to inform strategies
• Own Digital MarTech stack with an architect mindset (current state evaluations, gap analysis, future state improvements). Platforms in scope include : Iterable, Segment CDP, Email preference systems & deliverability, Academy platforms, Creative systems like Bynder (SkillJar, Discourse, Accredible), personalization platforms like Optimizely

About You :

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What well offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $234,000-$275,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include :

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster.