Digital Marketing Manager

The

Digital Marketing Manager

is responsible for leading digital marketing efforts across the Americas, driving brand visibility, customer acquisition, and revenue growth across all digital platforms. This role will shape ECCOs digital presence through strategic planning, cross-channel execution, and performance optimization. The ideal candidate is both strategic and hands-on, with a proven ability to deliver measurable impact through paid media, analytics, and digital innovation.

As our Digital Marketing Manager, your responsibilities will include :

Develop and execute a comprehensive digital marketing strategy aligned with revenue, brand, and business goals across all sales channels

Own ECCOs digital growth roadmap in the Americas, including performance marketing, content strategy, and futureproof digital tools and platforms

Lead the planning, budgeting, execution, and optimization of ROI-focused digital campaigns across all paid media channels (Google Ads, Meta, Amazon Ads / DSP, programmatic, affiliates, etc.)

Manage full-funnel campaigns from awareness to conversion and retention, utilizing data-driven insights and A / B testing

Manage performance marketing agencies and third-party vendors to ensure campaign efficiency, cost-effectiveness, and brand alignment

Set clear KPIs and hold partners accountable to performance and reporting standards

Partner with Customer Acquisition & Retention Manager to ensure owned channel messaging complements broader campaign efforts

Work closely with creative, brand, merchandising, sales, and analytics teams to align messaging, targeting, and content delivery

Coordinate efforts with eCommerce and retail teams to drive seamless omnichannel growth

Monitor campaign performance, generate reports, and leverage insights to continuously improve spending efficiency and digital ROI

Oversee digital dashboards and performance KPIs to provide leadership with actionable insights

Stay ahead of digital marketing trends, emerging technologies, and privacy regulations to futureproof ECCOs digital ecosystem

Identify new tools, platforms, and approaches to keep ECCO competitive and innovative in the digital space

Partner with the global digital teams to foster a culture of creativity and collaboration

If you have

Bachelors degree in marketing, Business, or related field (MBA a plus)

7+ years of digital marketing experience with 3+ years in a leadership role

Proven track record of scaling paid media and digital growth across performance channels

Strong analytical skills and experience with tools like Google Analytics, Meta Business Suite, Looker, or similar platforms

Experience managing agency and vendor relationships across multiple digital platforms

Exceptional leadership, communication, and stakeholder management skills

Understanding of omnichannel marketing, eCommerce, and customer lifecycle strategies

Ability to think innovatively and commercially

Ability to organize and prioritize workload to meet deadlines.

Ability to read, write and speak English at a proficient level.

we want to hear from you!

Imagining yourself at ECCO?

Review this position and other US jobs atwww.eccousacareers.com

For international opportunities, please clickhereto access our global career site

CREATE THE FOOTPRINTS OF TOMORROW

At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 25,000 people who are proud to create the footprints of tomorrow.

Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code our shoe code is slightly stricter.

Join us and we guarantee lifelong learning the speed of progress is up to you. So, if youre curious, passionate and ready to make an impact, youll fit right in.

#J-18808-Ljbffr