Lifecycle Marketing ManagerBandsintown • Miami, FL, United States

Lifecycle Marketing Manager

Bandsintown • Miami, FL, United States

30+ days ago

Job type

Full-time

Job description

Location : Remote (PST timezone preferred) OR Montreal Hybrid

About This Role

Join our marketing team to own lifecycle marketing across three platforms : Bandsintown (100M users), Bandsintown for Artists (700K users), and Bandsintown Pro (65K users). You'll develop lifecycle programs and campaigns that drive engagement, revenue, and retention while connecting fans worldwide with concerts they love. This is your chance to shape the future of live music discovery and promotion.

What You'll Achieve

Strategy & Execution

Build lifecycle marketing programs that maximize activation, engagement, revenue, and retention across platforms
Launch multi-channel campaigns across email, push notifications, and in-app messaging
Develop sophisticated user segmentation and personalization strategies
Wireframe campaign concepts and work with the Creative team to produce high-converting messaging and visuals

Analytics & Optimization

Enhance existing tracking systems and run ongoing tests to improve campaign performance

Deliver weekly / monthly performance reports and ROI analysis to stakeholders and leadership

Lead CRM platform optimization and stay current on lifecycle marketing innovations

Leverage AI tools to accelerate and improve campaign strategy, content, optimization & reporting.

What You'll Bring

5+ years lifecycle marketing in SaaS, consumer tech, or entertainment / media

A strong portfolio of gated and ungated work showing measurable impact

Hands-on expertise with CRM systems (Braze, Salesforce) and analytics tools (Mixpanel, Tableau, Google Analytics)

Comfort using AI tools to research, ideate, and execute, while refining with a human touch

Proven ability to present complex strategies and insights in executive-friendly formats

What We Offer

Competitive salary based on experience

Medical, Dental, & Vision Coverage, Life & Disability Insurance

Generous paid time off, including sick days and standard company holidays

Summer Friday hours

Retirement plan

Stipends for concert tickets and music streaming services

Friendly, rockstar coworkers

Work / Life balance with hybrid work

Casual dress code

Work with a recognizable product / brand that music fans love

Bandsintown is an equal opportunity employer and values diversity. We are committed to creating an inclusive environment for all employees.

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Lifecycle Marketing Manager • Miami, FL, United States

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