Performance Media Manager

Our client, a growing name in healthcare is seeking a Performance Media Manager. This is an ongoing freelance position (40 hours a week) that is hybrid in Orange County as needed.

You will be responsible for planning, executing and optimizing performance-driven marketing campaigns that generate qualified leads for our client's services.

Key Responsibilities :

Lead Generation Planning : Develop and implement targeted paid media campaigns (e.g., PPC, social ads, programmatic) focused on acquiring high-quality leads interested in digital health products and booking appointments at physical locations. Be able to successfully develop and optimize a growth plan that leverages revenue-generating tactics, producing measurable results.

Campaign Management : Manage end-to-end campaign setup, including audience targeting, creative development, bid management, and budget allocation across platforms like Google Ads, Facebook / Instagram, LinkedIn, and programmatic networks. Can successfully manage an agency partner but also be hands on with the campaign.

Data-Driven Optimization : Continuously analyze campaign performance using analytics tools (e.g., Google Analytics, platform data and internal performance dashboards) to optimize for cost-per-lead (CPL), conversion rates, and appointment bookings.

Audience Segmentation & Personalization : Leverage audience insights and behavioral data to refine targeting, create personalized experiences, and increase engagement and conversion likelihood.

Budget & ROI Management : Monitor budgets and ensure efficient spend allocation to maximize return on ad spend (ROAS) and overall marketing ROI.

Reporting & Insights : Provide regular performance reports and actionable insights to stakeholders to inform strategic decisions and improve future campaigns.

Compliance & Brand Safety : Ensure all campaigns comply with healthcare advertising regulations and maintain brand reputation.

Key Skills & Experience :

Proven experience managing paid media and marketing campaigns for health or related sectors, driving lead gen resulting in revenue.

Strong analytical skills with understanding data, the opportunities and proficiency in marketing analytics tools and be able to identify opportunities and develop plans to drive leads.

Focus on lead quality, appointment conversion, and measurable business outcomes.

Key areas include strong experience in performance marketing and media who is data-driven, with proven success is driving acquisition, leveraging revenue-generating tactics and producing measurable results. Digital experience is key.

Send your resume today!