Brand Manager

Brand Manager

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.

Reporting to the Brand Director for our Supplements business, the Brand Manager will serve as a key member of the Brand team by owning strategic base business initiatives and analyses for owned segments. You will be responsible for monitoring brand health across channels and helping determine how to maximize growth by analyzing competitive activity, consumer feedback and industry trends. Opportunities for new experiences and growth are limitless!

Key responsibilities include :

• Champion the development of bold ideas to drive growth and deliver against the business and brand strategies.
• With support of the Brand Director, and in collaboration with the Innovation team, develop the long-term strategy for VMS segments inclusive of marketing, innovation and channel strategies.
• Manage multiple VMS segments and associated projects for base business, including renovation and label updates.
• Develop and execute best in class plans for owned segments, annually and long term, including launch plans for new Innovation items.
• Participate in Quarterly Business Review process for the multiple VMS segments. Monitor business and brand health through shipment / consumption data and competitive analysis, and make ongoing recommendations and adjustments to ensure that the brand delivers against annual targets.
• Partners with Insights to translate consumer learnings into actionable business initiatives.
• Helps create brand and category stories for strategic customers.
• Develop direct reports to develop the next leaders in the Brand organization.

The candidate is passionate about building a brand in a dynamic environment. You're not afraid to dive into the data, interpreting numbers and translating them into actionable insights. You are a strategic thinker, a collaborative leader and never afraid to roll up your sleeves to do whatever is necessary to execute the day-to-day plan.

Capabilities and skills required include :

What to expect during the interview process includes :

The details include :

What we offer includes :