Marketing Director

Job Description

Job Description

Salary : $150,000-$200,000 BOE

Marketing Director

Summary

We are seeking an experienced and strategic Marketing Director to lead global marketing. This individual will be responsible for shaping our brand, sharpening value propositions, and executing integrated marketing programs that accelerate adoption of Inocrass whole genome cancer platform.

Key Responsibilities :

• Develop and execute a global marketing strategy that aligns with Inocrass growth objectives across diverse markets (US and Asia).
• Create differentiated value propositions and messaging tailored to researchers, pharma / biotech, healthcare providers, and patients.
• Manage product launch initiatives, including go-to-market campaigns and key event activations.
• Collaborate with KOLs, research groups, patient advocacy groups, and clinical partners to amplify product visibility.
• Design and implement content and channel strategies to effectively reach each target audience.
• Lead digital marketing initiatives, ensuring clear ROI measurement and optimization.
• Drive offline marketing execution including events, conferences, scientific meetings, and collateral development.
• Partner cross-functionally with commercial, product, and medical teams to ensure marketing initiatives support business development and customer engagement goals.
• Build and manage agency / vendor relationships as needed to scale marketing capabilities.

Preferred Qualifications :

About Inocras Inc.

Inocras Inc. is an AI-driven precision genomics company pioneering whole genome sequencing (WGS) and bioinformatics for cancer diagnostics. Our flagship assays, CancerVision and MRDVision, are redefining cancer care through unmatched comprehensiveness, sensitivity, and scalability. With operations in the US and Asia, we are rapidly expanding our presence across research, biopharma, healthcare providers, and patients worldwide.

Why Join Us

At Inocras, you will have the opportunity to shape the brand of a company redefining cancer diagnostics through whole genome sequencing and bioinformatics. Youll work at the intersection of cutting-edge science, AI, and global healthcare marketshelping us accelerate the future of precision medicine.

Location : San Diego, CA (hybrid). Location could be negotiable for right profiles.

Compensation : $150-200K annual + performance bonus

Reports to : Chief Strategy Officer (Acting Chief Commercial Officer)

Benefits include :

Health, Dental, Vision, and employer covered AD&D policy.

401k plan

Paid Holidays, Sick, and PTO