Online Marketing Manager

Direct message the job poster from Educated Solutions Corp

ESC has an exciting opportunity for an

Online / Digital Marketing Generalist

to drive both customer- and seller-facing campaigns that support our premier clients artisan community. This is a unique opportunity to help small businesses thrive on a platform dedicated to handcrafted, high-quality products.

As part of the clients NA Stores Marketing Team, youll manage high-impact digital campaigns for events like Back to School, Labor Day, and Holiday, while also crafting communications that support and educate Handmade sellers through newsletters, forums, and webinars. This is a cross-functional role starting as a

4-month contractor, working onsite in Seattle,

with high visibility and the opportunity to collaborate across multiple internal teams and tools, offering excellent exposure to the ecosystem and potential for long-term conversion.

Key Responsibilities

Develop and execute customer-facing marketing campaigns for Handmade, including product curation, onsite merchandising, and event- and deal-driven landing pages

Create seller-facing communications including monthly newsletters, webinar content, and forum posts

Own the performance reporting of campaigns using tools such as SQL, Tableau, and Excel, turning data into actionable insights

Analyze key metrics such as CTR, conversion rate, and WoW sales to optimize campaign effectiveness

Collaborate cross-functionally with teams across design, product, analytics, and category management to launch and scale campaigns

Manage content creation tools like Arborist, Content Symphony, Sophia, and Daily Orders

Typical Day in the Role

Create and optimize digital placements for upcoming campaigns and promotions

Analyze daily sales data and refine marketing strategy accordingly

Draft and review seller communications (newsletters, announcements)

Collaborate with team members in marketing and merchandising on cross-channel initiatives

Flex between different priorities based on business needs (fluid day-to-day)

Tools used :

SQL, Excel, Tableau , Amazons internal CMS and merchandising platforms

Required Experience :

Bachelor's degree in Marketing, Business, Communications, or related field

2+ years of experience in online digital marketing or merchandising (e.g., Amazon, Starbucks, Nordstrom, Expedia)

Strong campaign experience in digital content merchandising, email / newsletter marketing, and eCommerce analytics

Fluency in analyzing digital performance metrics (CTR, WoW, sales) in Excel

Experience with weekly business reporting and creating actionable insights

Familiarity with Amazon platforms and customer-facing campaign workflows

Tools : Arborist, Content Symphony, Sophia, Daily Orders, SQL, Tableau, Excel

Strong writing and communication skills for both internal and external audiences

Preferred :

Experience in B2C digital campaigns with a retail or eCommerce brand

Disqualifiers (Do NOT apply if) :

Your background is in event planning, field marketing, or person-to-person marketing

You do not have digital campaign or online merchandising experience

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Advertising

Industries

Retail

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