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Technical Marketer / Growth Advertising Specialist

Technical Marketer / Growth Advertising Specialist

MediabistroBoston, MA, United States
30+ days ago
Job type
  • Full-time
Job description

Technical Marketer / Growth Advertising Specialist

Location : Remote (overlap with Eastern US timezone required)

Pay : $100k – $140k OTE (base + performance incentives)

Team : Growth (reporting to CEO and Head of Sales / Marketing)

To apply : Fill out this Google Form

About

Rocket Alumni Solutions builds interactive recognition displays for schools, universities, and organizations. This role is a unique mix of technical marketing and growth execution. You’ll architect, launch, and optimize multi-channel campaigns, using AI-driven workflows to run experiments, analyze results, and scale what works. Your focus is pipeline acceleration and customer acquisition.

Responsibilities

  • Own paid advertising (Google, Meta, LinkedIn, programmatic) from strategy to execution.
  • Design and run A / B tests across ads, landing pages, and email campaigns.
  • Manage tracking infrastructure (UTMs, HubSpot, GA4, attribution dashboards).
  • Build data-driven campaigns that align with sales pipeline and ARR targets.
  • Write and deploy high-performing ad creative (copy + visuals, with design team support).
  • Partner with Sales to ensure lead quality, and with Product to highlight features that convert.
  • Implement AI tools for rapid ad iteration, creative testing, and reporting automation.

Requirements

  • 5+ years in growth marketing, digital advertising, or demand generation.
  • Deep expertise with Google Ads + Meta Ads Manager, plus strong grasp of LinkedIn Ads.
  • Proven track record of scaling paid channels efficiently (CAC
  • Hands-on with HubSpot, GA4, attribution platforms, and conversion rate optimization.
  • Comfortable writing ad copy, building landing pages, and running creative tests.
  • Strong analytical skills : able to translate data into decisive action.
  • Enthusiastic about using AI tools to accelerate ad testing and marketing workflows.
  • Nice to Haves

  • Experience in SaaS, EdTech, or B2B selling into schools / universities.
  • Background in interactive digital signage, donor engagement, or recognition markets.
  • Familiarity with SEO, marketing automation, or email deliverability.
  • Design chops in Figma / Canva for rapid creative iteration.
  • Application Instructions

    To apply, email and Please include your resume, links to any ad campaigns or portfolios, and a quick blurb explaining why you’d crush this role.

    #J-18808-Ljbffr

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    Growth Marketer • Boston, MA, United States

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