Growth Marketing Manager - Digital & Brand Strategy

Job Description

Job Description

About Levin & Nalbandyan LLP

Levin & Nalbandyan, LLP is a prominent Los Angeles law firm that is raising the bar on what is means to be trial lawyers. As trend setters in the legal space, we pride ourselves in delivering exceptional legal services while fostering a collaborative and inclusive work environment. As a modern-day law firm, we prioritize data-driven strategies and are committed to delivering client-centric solutions.

Our mission is clear : to provide unparalleled legal services for our clients, and to ensure that justice is obtained for those who need our help. Along with our focus on continuous improvement, we offer career advancement opportunities and comprehensive training to support our team members’ success.

Levin & Nalbandyan LLP is a fast-growing plaintiff-side law firm looking for a creative and results-driven Growth Marketing Manager – Digital & Brand Strategy to lead our marketing strategy across digital, traditional, and community channels. From scaling social media engagement and managing content campaigns to overseeing referral pipelines and vendor partnerships, this role is your chance to build a marketing engine that directly impacts firm growth and community presence

About the Role

Levin & Nalbandyan LLP is seeking an experienced and driven Marketing Manager to oversee and grow all aspects of our marketing efforts. This role will manage our Social Media Manager and external vendors to ensure execution across digital, traditional, and community marketing pillars.

The Marketing Manager will be responsible for aggressively growing our social following and engagement , developing robust traditional marketing campaigns (mailers, newsletters, events), expanding our referral pipelines , and building the firm’s community presence .

Key Responsibilities Leadership & Team Management

• Manage and mentor the Social Media Manager, ensuring consistent posting, newsletter campaigns, and podcast production.
• Provide direction, resources, and accountability to balance workloads and execute campaigns effectively.
• Oversee vendor relationships (designers, ad agencies, videographers, PR firms) to supplement internal capacity.

Digital & Social Media Growth

Set and drive aggressive growth goals for followers, reach, and engagement across Instagram, TikTok, LinkedIn, YouTube, Facebook, and X.

Oversee content calendars, design and produce posts, reels, and videos with staff and vendors.

Track engagement, conversions, and ROI.

Content Production & Media

Oversee podcast production : scheduling, recording, editing, publishing.

Coordinate client testimonial videos, attorney spotlights, and settlement story productions.

Develop content for press releases, op-eds, and media placements.

Email & Newsletter Marketing

Expand email marketing : newsletters, drip campaigns, and lead nurture sequences.

Segment campaigns for clients, referral partners, and prospects.

Analyze and optimize open rates, CTRs, and conversions.

Content & Website Development

Lead blog and content strategy for firm websites to boost SEO, authority, and client education.

Regularly publish attorney articles, settlement highlights, and resource guides.

Keep practice area pages and landing pages fresh, conversion-focused, and compliant.

Traditional Marketing

Create and scale print campaigns (mailers, newsletters, branded materials).

Establish a systematic newsletter program , ensuring regular, polished, and engaging content goes out to clients, leads, and referral partners.

Coordinate and execute community and client events , including firm-hosted gatherings and sponsorships.

Manage local sponsorships and partnerships to build firm visibility.

Referral & Relationship Marketing

Build structured programs for attorney-to-attorney referrals , including communications, recognition, and updates.

Launch a B2C referral outreach program :

Engage physicians, chiropractors, physical therapists, union reps, and local businesses.

Develop outreach campaigns, educational materials, and relationship-building events.

Create consistent follow-up systems to maintain referral partner engagement.

Reputation, Video & PR

Implement a testimonial / video strategy for client stories and attorney branding.

Manage review generation (Google, Yelp, Avvo) and reputation monitoring.

Oversee public relations and secure opportunities for media coverage.

Analytics & Reporting

Track ROI across digital campaigns, referrals, and events.

Provide monthly reports to leadership with actionable recommendations.

Manage marketing budgets, allocating spend for maximum impact.

Competitive Research

Track competing firms’ ads, content, community efforts, and PR strategies.

Provide quarterly reports with insights and recommended adjustments.

Identify emerging platforms or opportunities to gain competitive advantage.

Internal Marketing & Attorney Branding

Support attorneys with personal brand building (LinkedIn presence, bylined articles, speaking opportunities).

Develop internal newsletters and updates to unify firm culture and highlight marketing wins.

Coordinate professional photos, bios, and profiles for consistent presentation.

Vendor & Partner Management

Manage external vendors : ad agencies, videographers, designers, PR consultants.

Negotiate contracts, oversee deliverables, and maintain quality control.

Analytics & Reporting

Track ROI across all channels (digital ads, events, referrals, print).

Provide monthly reports to leadership with insights and growth recommendations.

Manage the firm’s marketing budget effectively.

Qualifications

5+ years of marketing experience (agency or professional services preferred).

Demonstrated success growing social media accounts and engagement at scale.

Strong background in content marketing, SEO, newsletters, and event coordination .

Team leadership and vendor management experience.

Proficiency in Canva / Adobe, Google Analytics, Mailchimp / HubSpot (or similar).

Creative, organized, and results-oriented.

Why Levin & Nalbandyan :

Competitive salary with bonus potential

Comprehensive benefits including health, dental, vision, and 401(k)

Paid holidays, vacation, and sick time

Supportive team culture and opportunities for long-term career growth

Centrally located Los Angeles office with a flexible hybrid schedule

Life at Levin & Nalbandyan :

Modern office space

Opportunities for professional growth and development

Casual work attire

Relaxed atmosphere

Supportive and inclusive workplace culture

Goal-oriented environment with performance incentives

Flexible working hours

Safe work environment

Lively atmosphere

Benefits :

401(k)

Dental insurance

Health insurance

Vision insurance

Data reimbursement

Optional Life insurance

Paid time off

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