Senior Manager, Trade Planning & Deployment

The Senior Manager, Trade Planning & Deployment translates enterprise commercial strategies into clear, executable trade deployment plans that align with business priorities and drive performance. This role coordinates end-to-end trade planning and readiness, ensuring promotional activities are delivered on time, within budget, and with full operational alignment across Commercial and Field teams. Acting as the tactical engine of trade planning, the Senior Manager ensures precision in timing, communication, and post-program analysis to strengthen accountability and measurable results.

Key Responsibilities

Planning & Coordination

• Manage the trade planning calendar, ensuring milestone completion, cross-functional alignment, and operational readiness.
• Coordinate timelines, materials, and communications across Commercial, Marketing, and Field Operations.
• Oversee campaign readiness reviews and facilitate updates on execution progress and risks.
• Partner with Field and Central teams to align deployment timing and business priorities.
• Maintain trade activation dashboards and reporting tools to monitor execution status.

Operational Execution

Performance & Improvement

Key Metrics

Job Requirements

Skills & Competencies