Sr Product Marketing Manager

Senior Product Marketing Manager

Insight Global is looking for a strategic and experienced Senior Product Marketing Manager to lead go-to-market strategy and execution across games, services, and promotions for a major franchise. This role will shape product positioning, develop marketing plans based on player and product insights, and drive alignment across multiple teams.

You'll collaborate with product, creative, communications, regional, and commercial teams to define marketing goals, prioritize features, and build plans that drive engagement and growth. This is a hybrid role based in Irvine, CA.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements

5+ years of experience in marketing, preferably in gaming or entertainment.

Proven success leading complex marketing campaigns from strategy to execution.

Strong ability to apply audience insights and data to product and lifecycle marketing.

Excellent communication and collaboration skills. Master's Degree in Business Administration.

Experience marketing video games.

Experience working with international brands.

Passion and understanding of the franchise.