Director of E-commerce Marketing

Job Description

Job Description

Who We Are

At MIRA Safety, we value one thing above all else : uncompromising protection.

This isn’t just a design philosophy — it’s our driving purpose. As a leading marketing and distribution company for personal protective equipment, we take pride in providing the same exceptional quality of gas masks, filters, hazmat suits, and survival gear to both professionals and civilians.

Based in Cedar Park, TX, MIRA Safety creates products purpose-built to shield users from the world’s worst chemical, biological, radiological, and nuclear threats (CBRN). Whether our customers are law enforcement officers, military operators, first responders, agricultural workers, or concerned citizens, we deliver durable, reliable products designed to save lives.

Put simply : we’re in the business of saving lives, and we believe everyone deserves the best possible chance at survival.

Join the Team

Looking for a workplace that truly values your skills and ideas?

At MIRA Safety, we’re as committed to our employees as we are to our customers. We provide the tools, training, and support needed to succeed in our mission-driven industry.

Our culture is open-minded and collaborative. We set clear, attainable goals, encourage input from all team members, and value real, impactful work over endless meetings.

Along with competitive pay, comprehensive benefits, and performance bonuses, we make sure you feel supported and empowered every step of the way.

Overview

We’re looking for a hands-on, data-driven Director of Marketing to lead and execute our digital marketing strategy across all ecommerce channels. This person isn’t just a strategist — they’re a builder. You’ve rolled up your sleeves inside ad accounts, built email flows, optimized landing pages, and driven real growth.

You’ll oversee a high-performing team and external partners, while personally overseeing key campaigns and being directly involved in testing, analysis, and optimization.

Key Responsibilities

Strategy & Leadership

Develop and own the integrated marketing strategy across all paid, owned, and earned channels.

Translate company growth goals into actionable marketing plans, budgets, and KPIs.

Build and mentor a high-performing team of channel specialists (acquisition and retention).

Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth.

Hands-On Channel Management

We have agency partners, but you’re not afraid to dive in and get your hands dirty :

Google Ads : Oversee campaigns in Search, Shopping, and PMAX. Propose keyword, bidding, and creative tests.

Facebook & Instagram Ads : Oversee campaigns, analyze performance, and lead creative testing to improve ROAS.

Email & SMS : Work directly in Klaviyo and Attentive to optimize flows, A / B test subject lines, and drive retention.

Affiliate & Influencer Marketing : Track partners through platforms like Impact, CJ, and Rakuten.

SEO : Oversee content strategy and technical improvements. Partner with developers to implement fixes that drive organic visibility.

Other Paid Channels : Test and scale emerging platforms (TikTok, YouTube, CTV) where ROI potential is strong.

Analytics & Optimization

Build and maintain reporting dashboards (GA4, Shopify, Looker Studio, etc.) to track performance and ROI.

Lead a test-and-learn culture — continuously improving CAC, ROAS, LTV, and MER.

Analyze full-funnel data and customer journeys to identify growth opportunities.

Collaboration & Execution

Partner with creative teams to brief and review ads, landing pages, and lifecycle assets.

Coordinate product launches, promotions, and campaigns across all channels.

Manage marketing budgets and ensure profitable scaling of spend.

Qualifications

7+ years of marketing experience with direct hands-on management of paid and owned channels.

Proven success managing Google Ads, Meta Ads, Email / SMS, Affiliate, and SEO programs.

Advanced experience with Shopify, GA4, Amazon Seller Central, and ad platforms.

Excellent communication and leadership skills; able to both strategize and execute.

Startup or high-growth DTC experience preferred.

You’ll Thrive Here If You...

Get energy from testing, data, and real performance wins.

Balance strategy with execution — you can zoom out and zoom in effortlessly.

Move fast, stay curious, and take ownership from start to finish.

Preferred

Experience in CBRN (chemical, biological, radiological, and nuclear)

Prior military or law enforcement experience (veterans / current military : please provide DD-214 or statement of service)

Familiarity with the Entrepreneurial Operating System (EOS)

Willingness to travel up to 10%

What We Offer

Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by us

Optional life, hospital, critical illness, and accident insurance

Generous paid time off (PTO) and sick leave

7 paid holidays to relax and recharge

Plus, amazing perks at our brand-new Cedar Park office :

Onsite gym and private soundproof pods to focus or unwind

Sauna, ice plunge, and red light therapy for ultimate wellness

Game room with pool and darts to connect and have fun

Fully stocked modern break room with snacks

Free organic eggs from our on-site chicken farm — yes, really!

As a part of the application process, we would like you to complete the Culture Index.

Join us and thrive in an environment designed to support your health, happiness, and success.

Equal Opportunity Employer

MIRA Safety is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

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