Social Media Coordinator

The Social Media Coordinator at Denny's plays a key role in bringing our brand voice to life across digital platforms. Reporting to the Director of Social, this position manages the daily execution of Denny's social media strategy—from scheduling content and tracking performance to staying on top of emerging trends. The ideal candidate is a fast-moving, detail-oriented storyteller who thrives at the intersection of culture, data, and creativity.

This role ensures the timely, accurate, and culturally relevant deployment of content that supports our brand's continued growth and engagement.

Essential Functions (Key Responsibilities)

• Manage and maintain the social media content calendar across all Denny's channels—including TikTok, Instagram, Facebook, and X—in collaboration with our external social agency.
• Schedule and publish content using Sprout Social, ensuring all posts adhere to brand guidelines, tone of voice, and timing.
• Conduct daily platform checks to confirm posts are live, monitor performance, and engage with community interactions as needed.
• Track and report key metrics including engagement rate, impressions, reach, follower growth, and click-through rate, compiling weekly and monthly performance reports.
• Provide actionable insights and trend-based recommendations to optimize content and posting strategy.
• Support both organic and paid social campaigns by coordinating asset delivery, approvals, and scheduling.
• Monitor social conversations and flag real-time opportunities or potential issues for the brand to respond to.
• Collaborate cross-functionally with brand marketing, PR, and creative teams to align posts with campaigns, product launches, and cultural moments.
• Stay up to date with evolving social algorithms, tools, and best practices, suggesting adjustments to enhance performance and reach.
• Assist with community management efforts—helping Denny's connect authentically with fans and creators online.
• Other duties as assigned.

Education and Experience Requirements

Required Knowledge and Skills