Corporate eCommerce & Social Media Manager

We’re thrilled to announce a brand-new position opening at our corporate office in Irving, Texas —and it’s a big one! As Huntington Hotel Group continues to grow and innovate, we’re looking for passionate, driven individuals to join our dynamic team and help shape the future of hospitality.

Location : 105 Decker Court, Suite 500, Irving, TX 75062

Why This Role Matters : This isn’t just a job—it’s a chance to make a real impact. The new position will play a key role in supporting our strategic initiatives, enhancing guest experiences, and driving operational excellence across all our properties

Job Title : Corporate eCommerce & Social Media Manager

Department : Sales & Marketing / Revenue Strategy

Reports To : VP of Sales

Position Overview

The Corporate eCommerce & Social Media Manager is responsible for driving online revenue performance across the hotel portfolio by optimizing digital channels, managing brand and third-party channels, and executing e-commerce and social media strategies that maximize visibility, conversion, and profitability.

This role combines eCommerce expertise with digital storytelling to drive direct bookings, strengthen brand awareness, and elevate engagement across all online channels.

Working closely with marketing, revenue management, and property teams, the manager ensures each hotel's digital ecosystem—websites, OTAs, and social platforms—performs at its highest potential through data-driven strategy, creative content, and consistent execution.

Key Responsibilities

• Develop and implement eCommerce strategies to grow direct revenue, reduce OTA dependency, and improve digital ROI for the portfolio and each property.
• Align digital campaigns and website initiatives with revenue management strategies and demand trends.
• Audit hotel websites regularly to ensure content accuracy, functionality, and SEO best practices.
• Optimize conversion funnels, landing pages, and booking engine performance.
• Partner with brand and third-party digital teams to execute promotions, packages, landing pages, and offers that drive traffic and bookings.
• Oversee OTA presence, content, and relationships across major platforms (Expedia, Booking.com, Tripadvisor, etc.), ensuring rate parity, brand consistency, competitiveness, content updates, promotional opportunities, and cost-effective distribution.
• Monitor industry trends and identify emerging online tools, partners, and technologies to support new rollouts, enhance performance and maintain a competitive digital edge.
• Establish and maintain best practices for digital content, rate parity, and online merchandising across all hotels.
• Partner with brand and digital agencies and internal marketing teams on paid media, SEO, and email campaigns to drive qualified traffic.
• Monitor, analyze, and report on key digital performance metrics (traffic, conversion, ROI, channel mix) using analytics tools (Google Analytics, hotel CRM, brand dashboards), delivering actionable insights and recommendations for optimization.
• Recommend digital initiatives to increase direct booking share and optimize digital marketing spend.
• Develop and oversee the social media strategy for the hotel portfolio, aligning with brand voice, seasonal campaigns, and company objectives.
• Manage content calendars, posting schedules, and community engagement across platforms (Instagram, Facebook, , TikTok, etc.).
• Collaborate with property teams and creative partners to produce engaging, brand-aligned content that drives awareness and conversions.
• Monitor social performance, track engagement metrics, and optimize strategies based on insights.
• Provide brand guidelines, templates, and training to property teams for consistent execution.
• Coordinate influencer partnerships and user-generated content initiatives to expand reach.

Qualifications

Education & Experience

Skills

Performance Metrics

Why Join Us

Huntington Hotel Group is a dynamic hotel management company dedicated to operational excellence, innovative marketing, and revenue growth. You'll have the opportunity to work with a diverse portfolio of brands and independent hotels, lead digital transformation initiatives, and make a measurable impact on portfolio performance.

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