Pavago is hiring : Performance Marketer in Boston

Employment Type : Full-Time, Remote

Time Zone : EST

About Pavago

Pavago is dedicated to connecting top-tier remote talent with reputable companies. We are currently seeking a Performance Marketing Specialist to join our marketing team. This role is ideal for a strategic digital marketer with expertise in LinkedIn advertising, lead generation, and funnel development. The ideal candidate should have a strong understanding of marketing principles, buyer journeys, and B2B strategies, with a focus on performance optimization and data-driven decision-making.

Requirements :

• Meta & LinkedIn Advertising : Plan, execute, and optimize Meta and / or LinkedIn Ads campaigns to drive engagement and conversions.
• Audience Targeting : Conduct in-depth audience research and segmentation to ensure precise targeting for LinkedIn campaigns.
• Funnel Development : Design and implement effective sales funnels to guide prospects through the buyer journey.
• Performance Analysis : Monitor campaign KPIs, analyze data, and implement improvements based on insights.
• A / B Testing : Develop and test different ad creatives, copy, and landing pages to enhance campaign performance.
• Cross-Functional Collaboration : Work closely with content creators, designers, and the sales team to produce compelling ads that drive results.
• Platform & Industry Awareness : Keep up with LinkedIn Ads platform updates, industry trends, and best practices to maintain a competitive edge.

Skills and Experience :

B2B Marketing Expertise : Prior B2B experience is preferred, with knowledge of account-based marketing strategies.

Education : A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

What Makes you the Perfect Fit?

Adaptable & Proactive : Keeps up with emerging trends and updates in LinkedIn Ads and digital marketing.

What Does a Typical Day Look Like?

Your day will involve strategizing and executing ad campaigns, conducting A / B testing, analyzing performance metrics, and refining targeting strategies. You will work closely with content teams, designers, and sales teams to align advertising efforts with overall marketing goals. Monitoring ad spend, optimizing conversions, and ensuring that funnels are working effectively will be key parts of your role.

Interview Process :

Ready to Apply?

If you have a passion for LinkedIn advertising, deep marketing expertise, and a data-driven mindset, we’d love to hear from you! Apply now and take the next step in your career as a Performance Marketing Specialist.

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