Social Media Specialist - Sioux Falls, SD

Job Summary :

The Social Media Specialist will plan and publish brand content across multiple social media channels, build editorial calendars, publish contributor content, and monitor all platforms. This role is responsible for deepening social conversations, building engagement and brand loyalty, and enriching earned media marketing strategies through the planning and implementation of social media for the organization's owned channels.

Responsibilities :

• Plan and create social media content across the organization's social media channels.
• Assist with the implementation of a social media content calendar and regular publishing schedule using social media strategies tailored to target audiences and aligned with overall organizational goals.
• Collaborate with cross-functional teams to ensure alignment between brand identity, marketing objectives, and social media strategy.
• Contribute to the organization's social media best practices by leveraging the latest trends to support strategic goals.
• Analyze ongoing social media initiatives, measure effectiveness, and report results with clear, actionable insights.
• Monitor, elevate, and respond to social interactions when Customer Care is unable to engage.
• Communicate effectively and professionally in all forms of communication with internal and external stakeholders.
• Follow and serve as a role model in displaying Midco's Core Values and Leadership Success Drivers.
• Adhere to Midco's privacy guidelines to ensure each customer's privacy.
• Maintain regular attendance as required by your position.

Note : Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.

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