Product Marketing Manager (Manufacturing)

A leading manufacturer of physical products is seeking a

Product Marketing Manager

to drive brand strategy, product messaging, and go-to-market execution. This newly created role will focus on

taking products from concept to shelf , ensuring strong brand visibility, compelling packaging, and effective end-user engagement.

Key Responsibilities

Develop and execute

brand strategies

and integrated marketing plans to drive end-user demand.

Lead

product packaging projects , overseeing communications hierarchy and working with internal design resources for execution.

Collaborate with

print vendors and fulfillment partners

to deliver launch materials and packaging assets.

Create

in-store marketing activations

such as POP displays, videos, and merchandisers.

Manage and maintain

sales collateral inventory

and recommend new materials as needed.

Act as a

market intelligence expert , analyzing customer behavior, competitive positioning, and industry shifts.

Evaluate the effectiveness of marketing initiatives and recommend improvements.

Partner with external vendors to maintain and optimize

brand websites .

What We’re Looking For

Bachelor’s degree in Marketing, Business, or related field.

4+ years of marketing experience

with a strong focus on

physical / retail products .

Proven experience in

product commercialization

and developing value propositions.

Comfortable collaborating with internal design teams and external print vendors.

Strong verbal and written communication skills; able to influence across teams and leadership.

Proficiency in Microsoft Office Suite and experience in

fast-paced, high-volume environments .

Self-starter with strong problem-solving and strategic planning abilities.

Why This Role

Opportunity to own a

newly created position

with high visibility.

Work across

multiple product lines

with end-to-end involvement from packaging to in-store activation.

Hands-on impact in a collaborative, growth-oriented environment.