Growth Marketing Manager

Growth Marketing Manager

We're Luma Health. Needing healthcare can be hard getting care shouldn't be.

We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it.

So, we've created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.

The Role : Growth Marketing Manager (ABM + Paid Media) 100% Remote

We're looking for a Growth Marketing Manager to drive enterprise account growth through strategic ABM campaigns and performance-focused paid programs. This is a hybrid role where you'll work closely with the Sr. Manager of Demand Generation to combine ABM strategy with enough paid marketing expertise to execute and optimize campaigns that fuel measurable pipeline.

You'll also work closely with our Demand Gen Manager to complement mid-market demand generation programs, ensuring both mid-market and enterprise motions accelerate ARR in a coordinated, high-impact way.

What You Will Do At Luma Health :

ABM / Enterprise Programs (Primary Focus, ~60%)

• Partner with Sales to identify, prioritize, and engage high-value strategic accounts and move them deeper into the funnel.
• Design and execute personalized, multi-threaded campaigns for buying groups across channels (common channels like email, LinkedIn, retargeting, etc., but also want you to think out of the box. See creative channels below).
• Track engagement at the account and buying group level. Use account insights and intent data to focus efforts on the highest-potential opportunities. Work with marketing ops to show ROI.
• Ensure ABM campaigns complement mid-market programs led by the Demand Gen Manager, avoiding duplication and maximizing funnel coverage.

Creative ABM channels to consider :

Performance Marketing / Paid Programs (Secondary Focus, ~40%)

Collaboration & Measurement :

Who You Are :

What Success Looks Like

We Take Care of You!

Pay Transparency Notice : Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full time offers from Luma also include target bonus + stock options + benefits (including medical, dental, and vision.)

Base Pay Range : $100,000-$125,000 USD

Don't meet every single requirement? At Luma Health we are dedicated to building an inclusive workplace so if you're excited about this role but your past experience doesn't align with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Luma Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every race, religion, color, national origin, sex,