Marketing Analytics Lead

A company is looking for a Marketing Analytics Lead to support marketing analytics and reporting within the Individual and Family Plan business segment.

Key Responsibilities

Collaborate with marketing leaders to identify analytics challenges and develop solutions

Develop and maintain data visualizations and dashboards for marketing campaigns

Provide ongoing reporting and improve communication of marketing performance across the organization

Required Qualifications

3+ years of experience in marketing, business, data, or digital analytics, preferably within healthcare or insurance

Proficiency in SQL, Python, Databricks, Teradata, or SAS for data extraction and manipulation

Experience with Adobe Analytics, Customer Journey Analytics, and Tableau

Bachelor's degree in Data Analytics, Statistics, Applied Mathematics, Business / Marketing Analytics, or a related field preferred