Marketer Jobs in Pasadena, CA

Coordinator, Loyalty, CRM & Gift Cards

Based in Pasadena, California, Dine Brands Global, Inc., through its subsidiaries and franchisees, supports and operates restaurants under the Applebee's Neighborhood Grill + Bar, IHOP, and Fuzzy's Taco Shop brands. As of December 28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment.

The Coordinator, Loyalty, CRM & Gift Cards plays a critical role in powering IHOP's guest engagement engine across loyalty, CRM/email, and gift card programs. This role exists to help the team move faster and smarter by owning the day-to-day operational execution, QA, and reporting that keep our programs running flawlessly.

The Coordinator will manage campaign setup, platform hygiene, franchisee support, and cross-functional coordinationpartnering closely with Creative, IT, Guest Relations, and key vendor partners.

This is an ideal opportunity for a detail-oriented, systems-savvy marketer who enjoys data, problem-solving, and project managementand who is eager to grow.

Key Responsibilities

• Loyalty Operations
• Set up and QA promotions, rewards, offers, and features in the loyalty platform.
• Maintain platform hygiene: location groups, closed/new locations, SKU/category mapping and redeemables (image, description, value).
• Triage and resolve operational issues (e.g., coupon status, redemptions, code exports) and escalate complex cases.
• Assist with loyalty lookup requests for Field/Guest Relations; manage request inbox SLA.
• Partner with our internal MarTech partners/vendors on ticketing and delivery; validate their work on completion.
• Target Salary $65k-$75k depending on experience
• CRM & Email
• Manage email QA (proofreading, rendering, link/dynamic content validation).
• Partner with IT/BI/Martech to request data attributes and support manual datasets for personalization.
• Gift Card Program
• Coordinate 1st-party gift card campaigns (holiday, online exclusives): QA, timelines, and launch readiness.
• Own invoice coding and update budgets with actuals; maintain campaign trackers.
• Support field/franchisee requests (ordering, displays, digital codes); maintain FAQ/process docs.
• Quality Assurance, Process & Communication
• Coordinate QA and project management for CRM/loyalty/gift card campaigns
• Draft program update communications and internal memos (field, franchisees, Guest Relations).
• Serve as an organized, proactive liaison across IT, Creative, Field, Guest Relations and vendors.

Qualifications

• 16 years experience in CRM, loyalty, lifecycle, email, gift card, or marketing operations (agency or brand).
• Strong Excel/Sheets (lookups, pivots); comfort pulling and cleaning data.
• Proven QA discipline and attention to detail.
• Project management chops: timelines, trafficking, cross-functional follow-through.
• Clear written and verbal communication.
• Bachelor's degree.

Nice-to-Haves

• Hands-on experience with any of: Punchh (or similar loyalty tool), CashStar/Blackhawk, Chrome River, service desk tools (e.g., Jira), or POS/PLU coordination.

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.