Director of Sales Planning

Job Description

Job Description

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary

The Director of Sales Planning leads the sales planning team, acting as the key link between customer / field sales and corporate partners to drive sales strategy and revenue optimization. This role works cross-functionally to align strategies and initiatives and communicates them effectively to the field sales team. The Director of Sales Planning develops and tracks KPIs to ensure sales execution, identifies opportunities to maximize sales with target customers, and leads the trade budgeting process, setting direction on frequency and depth of discount across product platforms.

Where You'll Work

This role is based at our Waltham, MA headquarters. Welch's hybrid work schedule includes three in-office days (Monday–Wednesday) with Thursday and Friday as remote / flex days.

What You'll Do

• Partner cross-functionally to develop Strategic Growth Plans (SGP) and Annual Operating Plans (AOP) that align with corporate objectives and customer priorities.
• Build and deliver customer channel innovation presentations with strategies for category growth, consumer insights, marketing, promotions, pricing, merchandising, and shelving.
• Deliver accurate volume and profit projections, analyses, and results that support financial objectives.
• Analyze and communicate KPIs across customers and product platforms, providing insights and recommendations for improvement
• Develop and implement comprehensive strategies for distribution, shelving, pricing, and promotions to drive market share and profitability.
• Establish and manage trade rates for customers to ensure promotional are effective and deliver strong ROI.
• Lead discovery sessions with strategic customers to identify new growth opportunities and strengthen partnerships
• Lead and mentor a team of sales planning professionals, providing coaching, guidance, and development opportunities.
• Foster a culture of strategic thinking, collaboration and continuous improvement, empowering the team to deliver innovative solutions that drive growth.

Who You Are

What You'll Need

What You'll Enjoy

The anticipated hiring base salary range for this position is $185,000 to $195,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full-time work schedule, and is Welch's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.

#LI-Hybrid

Welch's is an Equal Employment Opportunity Employer. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and / or military or veteran status, sexual orientation or any other action covered by federal or applicable state / local laws.

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.