Marketing ManagerForrest Technical Coatings • Eugene, Oregon, United States
Marketing Manager
Forrest Technical Coatings • Eugene, Oregon, United States
25 days ago
Job type
- Full-time
Job descriptionDesign and execute customer advocacy initiatives, including case studies, testimonials, and video content. Identify and interview customers to gather insights and feedback for use in case studies, testimonials, reviews, and other advocacy content. Own the execution of the annual Net Promoter Score (NPS) survey, including analysis and presentation of insights to leadership. Develop and execute an ongoing customer marketing program (quarterly or bi-annual cadence) focused on educating existing customers and reinforcing Forrest's expertise and leadership in the coatings industry. Plan and deliver customer-focused content and campaigns that re-engage current customers, support retention, and strengthen long-term relationships. Create, manage, and maintain marketing assets such as blog posts, whitepapers, case studies, gated content, and sales materials. Own minor website content updates, ensuring messaging supports brand consistency, SEO goals, and conversion objectives. Write, format, and publish blog, email, and campaign content using CMS and marketing automation tools. Repurpose existing content into social posts, email snippets, and visual assets. Extract insights from webinars and events to develop follow-up content for social and email campaigns. Plan and execute event marketing initiatives, including trade shows and webinars. Support sales efforts by organizing, updating, and distributing marketing and sales collateral that helps engage prospects and accelerate deals. Maintain a centralized, organized library of marketing assets, including sales sheets, product labels, and presentations. Ensure the sales team always has access to the most up-to-date materials. Build and manage a detailed marketing calendar that coordinates campaigns, events, and content launches. Serve as the primary owner of HubSpot data accuracy, aligning CRM records with internal systems and monitoring duplicate or inconsistent entries. Support basic CRM reporting and dashboard maintenance. Document repeatable processes as needed. A hands-on mindset with the ability to think strategically and execute efficiently. Strong writing, editing, and content development skills across multiple formats. Experience using marketing platforms such as HubSpot, Google Analytics, WordPress (or similar CMS), and survey tools. Comfort working across multiple projects simultaneously while maintaining attention to detail. A proactive, self-directed approach with the ability to manage priorities independently. 3–5 years of experience in a marketing role with broad responsibilities. Proficiency with design tools such as Adobe InDesign, Canva, or similar platforms. Experience with CRM and marketing automation platforms (HubSpot or equivalent). Strong organizational and project management skills. Experience in manufacturing or B2B / B2C hybrid environments. Familiarity with sales enablement or customer advocacy programs.
We're seeking a motivated Marketing Manager to support the execution of day-to-day marketing activities across the organization. This is a full-time, in-office role based in Eugene, Oregon, working closely with a small internal team. The position is ideal for someone who enjoys both creative and operational processes, thrives in a fast-moving environment, and wants to directly influence brand visibility, customer engagement, and sales enablement.
Key Responsibilities
Social Media Strategy & Execution
- Lead the launch, management, and ongoing evolution of our B2B social media presence.
- Own day-to-day channel management, including content planning, posting, engagement, and performance tracking.
- Capture, edit, and repurpose photo and video content for use across social channels, websites, and digital campaigns.
- Ensure social media activity amplifies key messages, campaigns, and sales initiatives to targeted audiences.
Customer Loyalty & Advocacy
Content Creation & Website Management
Campaigns, Events & Sales Enablement
Marketing Operations & Reporting
What You'll Bring
Qualifications
Nice to Have
Apply now! Start working a set schedule that comes with job security and recognition for the contributions you make!
Equal Opportunity Employer Minorities / Women / Veterans / Disabled
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Marketing Manager • Eugene, Oregon, United States
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