Associate Director of Creative Strategy

Job Description

Job Description

SALARY : $120-140k

LOCATION : New York or Remote

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Associate Director of Creative Strategy

Reporting of the role

This role reports to the VP of Strategy, Media & Production

Overview of the job

We are seeking an Associate Director of Creative Strategy to join our Creative strategy team, focusing on evergreen client initiatives and direct client relationships within the Quick Service Restaurant (QSR) and casual dining categories. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling.

The ideal candidate is a seasoned Associate Director with experience with a client-facing leadership role, taking full ownership of account needs with greater autonomy. You’ll thrive in a fast-paced environment, seamlessly blending strategic vision with creative execution to deliver standout campaigns and always-on content that keep QSR and casual dining brands top-of-mind year-round. As the day-to-day lead, you’ll work directly with clients to translate business goals into bold, influencer-led ideas that resonate culturally and drive measurable impact

3 best things about the job

Be the go-to creative partner for major QSR and casual dining brands, shaping their evergreen influencer strategy.

Autonomy to partner directly with client teams, building trusted relationships that foster long-term impact..

Blend strategic insight, trendspotting, and creative thinking to deliver ideas that drive both brand love and foot traffic.

Measures of success –

In the first few months, you would have :

Have a full understanding of Influencer’s capabilities, offerings, and how they apply to QSR and casual dining brands.

Lead evergreen content planning for key accounts, from ideation to presentation, in collaboration with client marketing teams.

Deliver creator strategies and concepts that resonate with both national and local audiences.

Build strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments

Lead pre-sale RFPs with key internal stakeholders

Roles & Responsibilities :

Work closely with the VP and Creative Strategy team and account leads to define and elevate our QSR & casual dining creative approach.

Interpret client briefs for always-on and seasonal initiatives, leading internal brainstorms and client-facing creative workshops.

Develop and manage direct relationships with clients, ensuring creative output consistently aligns with brand guidelines and KPIs.

Lead the creative and strategic development of influencer campaigns that maximize both paid and organic reach.

Demonstrate expertise across social-first content executions, particularly on Meta, Snap, TikTok, and YouTube, with a clear understanding of how to activate in the QSR space.

Stay ahead of food, dining, and cultural trends that can inform campaign creative.

Oversee creator sourcing strategies that balance brand fit, audience targeting, and content quality.

Present concepts and strategies confidently to senior client stakeholders.

Develop and manage relationships with internal teams and build a deep relationship with the sales team.

Represent Influencer across key IAT stakeholder meetings, presentations, and events

Have a deep understanding of influencer marketing and the way in which brands can leverage influencer content across to deliver outcomes across the sales funnel.

What you will need :

Minimum of 7 years experience in a creative and / or strategy role.

Minimum of 3 years influencer marketing experience.

A digital native with a history of delivering socially led branded content.

Experience building, designing and leading deck building.

Experience sourcing indicative creators.

Previous experience working in casual dining and QSR

On the pulse of internet culture, especially around the casual dining and QSR space

Solid communication, organizational and time-management skills.

Strong ability to distill complex client problems into strategically focussed influencer briefs.

Comfortable communicating with senior stakeholders both internally and externally.

Ability to manage competing priorities and workloads.

High energy and results focused (short-term and long-term vision).

Collaborative spirit, able to work across many functions and build rapport quickly.

A few of our core benefits :

Medical Benefits through Insperity

Wellbeing support including EAP & Mental Health cover

401K with match opportunity

22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.