Director of Creative Strategy

Job Description

Job Description

SALARY : $150-170k

LOCATION : New York

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Director of Creative Strategy

Reporting of the role

This role reports to the VP of Strategy, Media & Production

Overview of the job

We are seeking a Director of Creative Strategy to help lead our Creative strategy team. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling.

The ideal candidate has experience on the Director-level ready to step into an agency leadership role, taking ownership of creative strategy practice. You thrive on building, creating, and evolving the ever changing creator ecosystem and continue to push Influencer as leader in the space.

3 best things about the job

Have a major stake in the growth of Influencer both internally and externally

Autonomy to partner directly with client teams, building trusted relationships that foster long-term impact.

Join and lead a team of best in class strategists.

Measures of success –

In the first few months, you would have :

Have a full understanding of Influencer’s capabilities, offerings, and help improve any gaps within.

Build strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments

Manage internal resourcing and brandwidth across the team to temper expectations

Roles & Responsibilities :

• Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in-class thinking across all verticals and clients in partnership with the senior leadership team
• Partner with VP, leadership, and client teams to set strategic direction, ensuring Influencer is positioned as a category leader in creator marketing.
• Build, mentor, and manage a high-performing team of strategists, balancing resourcing and bandwidth while fostering career growth.
• Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency.
• Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients.
• Serve as a senior client partner, cultivating C-suite and senior marketing relationships that extend beyond campaign delivery.
• Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future-proof creative work.
• Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends
• Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise.
• Collaborate cross-functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes.

What you will need :

Minimum of 9 years’ experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience

At least 3 years of hands-on influencer marketing experience with proven knowledge of the creator economy.

Deep understanding of the agency revenue model (retainers, project-based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth.

Demonstrated track record of delivering socially-led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube).

Experience building, designing, and leading persuasive client decks and presentations.

Proven ability to distill complex client challenges into clear, insight-driven influencer briefs.

Strong communication, organizational, and time-management skills.

Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners).

Adept at balancing competing priorities and managing team bandwidth against client demands.

High-energy, results-driven leader with both short-term problem-solving skills and long-term vision for growth.

Collaborative and empathetic, able to partner effectively across functions (sales, measurement, creative, accounts) while fostering team development.

A few of our core benefits :

Medical Benefits through Insperity

Wellbeing support including EAP & Mental Health cover

401K with match opportunity

22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.