Head of Brand & Creative Strategy, Wealth Marketing, Director

Head Of Brand & Creative Strategy, Wealth Marketing, Director

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

We are seeking a visionary and strategic leader to serve as Head of Brand & Creative Strategy for Citi Wealth. This role will shape the future of our global brand, leading the development and execution of a unified, differentiated brand presence across all channels and audiences. This leader will serve as the brand steward for Citi Wealthowning our visual identity, creative expression, media strategy, and brand narrative across the full wealth continuum. Our design target is the world's changemakersthe clients shaping the future of business, culture, and society. We must deliver a brand experience that speaks to their ambition, values, and influenceboldly differentiated from traditional competitors and unmistakably Citi.

Responsibilities :

• Define and execute Citi Wealth's global brand strategy, ensuring a cohesive brand architecture and positioning across all wealth segmentsfrom affluent to ultra-high-net-worth clients.
• Drive global brand alignment in partnership with regional marketing and business leaders.
• Champion brand governance, ensuring consistency in tone, identity, and expression.
• Oversee the development of Citi Wealth's visual identity system, ensuring it is modern, distinctive, and scalable across touchpoints.
• Lead creative direction and storytelling across campaigns, experiences, and content platforms.
• Elevate the brand with design that resonates with the world's changemakers and sets Citi apart in a crowded and conservative category.
• Lead global paid media strategy across brand, digital, sponsorship, and content-driven channels to drive awareness, preference, and engagement.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications :

Education :

Key Competencies :