Primary Skills: Email Marketing-Advanced, HTML-Intermediate, Marketing Script Proficiency-Advanced, SQL-Basic, Stakeholder Management-Experienced.
Contract Type: W2
Location: San Diego, CA (#LI - Hybrid)
Duration: 8 Months
Pay Range:$50 - $55
#LP
Job Summary:
As a pivotal member of the marketing team, you will be tasked with designing and implementing impactful marketing programs to bolster TurboTax s go-to-market (GTM) strategy through seamless omnichannel journeys. You will play a key role in crafting compelling customer messages and enhancing brand experiences, alongside conducting data-driven analysis to inform strategy adjustments. The role demands active stakeholder engagement and influence to drive the execution of optimized marketing strategies.
Key Responsibilities:
- Design and execute effective marketing programs aligning with the TurboTax GTM strategy.
- Develop and refine customer messaging across various channels to improve brand perception.
- Produce and present insightful reports by analyzing marketing data and performance metrics.
- Foster and maintain stakeholder relationships to ensure alignment and support for marketing initiatives.
- Coordinate and manage TurboTax s presence in conferences, exhibitions, and marketing seminars.
Must-Have Skills:
- Expertise in enterprise-level Email Service Platforms (ESP) like Braze, Salesforce, or Eloqua.
- Proficiency in HTML and marketing scripts (AMP, Liquid Script) for personalized marketing executions.
- Strong SQL skills for database querying and marketing data analysis.
Industry Experience:
- Prior experience in marketing within the software or tech industry, especially with a focus on omnichannel strategies, is highly preferred.
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