Marketing Manager

Marketing Manager

JMP is hiring a Marketing Manager. This individual will report directly to the VP of Sales, Americas. You will lead and develop a high-performing team of field marketing specialists to deliver integrated, data-driven campaigns that fuel account expansion and customer growth across the Americas. You'll partner closely with Sales leadership to ensure the field has high-quality leads, compelling tools, and impactful programs that drive engagement and measurable revenue growth.

You'll design and execute go-to-market (GTM) plans that blend digital, content, events, social media, and account-based marketing strategies. You'll also localize and extend global programs for regional relevance, build strong cross-functional partnerships, and engage with third-party organizations to expand JMP's brand presence.

The ideal candidate combines strategic vision with hands-on leadership empowering others, modeling accountability, and fostering collaboration across marketing, sales, and product teams.

What We're Looking For :

Strategic Leadership : Develop the regional field marketing strategy in alignment with JMP's global priorities. Set clear goals, coach your team to execute with excellence, and measure impact through data-driven results.

Campaign Design & Execution : Lead the creation and delivery of integrated marketing campaigns to accelerate customer adoption and revenue growth including lead generation, account-based marketing, and retention programs.

Sales Partnership : Collaborate closely with sales teams to align marketing priorities with pipeline needs, translate insights into targeted initiatives, and ensure message consistency at every stage of the customer journey.

Operational Excellence : Leverage marketing technologies, automation, and analytics to streamline execution, monitor performance, and continuously optimize for ROI.

Team Development : Recruit, mentor, and inspire a team of field marketing specialists. Foster curiosity, creativity, and accountability while promoting professional growth and collaboration.

Cross-Functional Collaboration : Partner with other regional and global marketing managers to share best practices, align strategies, and deliver cohesive global campaigns with regional resonance.

Event and Program Management : Oversee logistics and delivery of virtual and in-person events, ensuring a consistent brand experience that advances account engagement and expansion.

Budget & Resource Management : Manage the regional marketing budget effectively, balancing priorities and investing where the greatest growth opportunities exist.

Measurement & Optimization : Define KPIs such as MQLs, SQLs, and pipeline contribution; use analytics and attribution to drive continuous improvement.

Representation & Advocacy : Communicate program strategy, results, and insights across leadership levels acting as the voice of the Americas field marketing team and championing innovation and collaboration.

Other knowledge, skills, and abilities :

• Bachelor's degree, preferably in Business, Marketing or a related discipline. Advanced degree preferred, such as an MBA
• Demonstrated knowledge of marketing concepts including content management, digital marketing, social media, alliances, virtual events and email strategies
• Extensive experience in lead nurturing and account expansion / account-based marketing
• Experience in customer care, customer loyalty, business development and / or sales within the technology industry
• Strong written, verbal, and visual communication skills, with the ability to understand and translate technical information for internal and external audiences
• Excellent analytical, organizational, project management, facilitation, and creative problem-solving skills
• Ability to work independently and as part of a team, and experience leading teams to successful outcomes
• Experience and interest in analyzing campaign success, with the goal of continual improvement
• Knowledge of privacy & communication laws in the Americas (US, Canada & Latin America)
• Experience with :
• Social media
• Research tools (Zoom Info, Linkedin Navigator, D&B a plus)
• CRM systems (Salesforce a plus)
• Email automation systems (HubSpot a plus)
• Web content management
• Analytics (JMP software a plus)
• Work in manufacturing, life sciences or high-tech industries a plus
• Ability to travel occasionally

World-class benefits

Highlights include...

You Are Welcome Here

At SAS and JMP, it's not about fitting into our culture it's about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

Additional Information :

JMP is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more : Know Your Rights.

Equivalent combination of education, training and experience may be considered in place of the above qualifications. Resumes may be considered in the order they are received. JMP employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, JMP may obtain nationality or citizenship information from applicants for employment. JMP collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.