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Campaign Marketing Manager

Campaign Marketing Manager

MediabistroCharlotte, NC, United States
5 days ago
Job type
  • Full-time
Job description

Campaign Marketing Manager

We are seeking a dynamic Campaign Marketing Manager to join our enterprise marketing team. In this role, you will be responsible for developing, executing, and managing omni-channel marketing campaigns that drive engagement and growth. You will work closely with cross-functional teams to ensure that our marketing strategies align with business objectives and deliver measurable results. This position is ideal for a marketing professional with a strong background in campaign management and a passion for innovative marketing solutions.

Responsibilities :

  • Partner with product owners to translate business objectives into measurable marketing goals.
  • Own the development and execution of the annual marketing plan for assigned programs.
  • Plan, develop, and execute annual multi-channel marketing campaigns, ensuring alignment with program strategy, goals, and timelines.
  • Develop creative briefs, coordinate with internal and external partners, and manage campaign deliverables.
  • Collaborate across internal and external stakeholders to identify and prioritize marketing strategies, messaging, channel mix, and media opportunities, leading multiple initiatives and campaigns simultaneously.
  • Monitor, track, and present insights on key campaign metrics and analytics to measure success and optimize performance.
  • Collaborate with senior marketing managers to provide support on portfolio-wide initiatives and cross-business campaigns.
  • Support marketing operations and shared initiatives that enhance overall portfolio performance.
  • Work closely with stakeholders across regulatory affairs, program management, customer services, corporate communications, legal, and vendor partners to ensure alignment and compliance.
  • Ensure quality assurance and compliance across all outbound marketing, protecting customer data and adhering to best practices.
  • Manage marketing budgets to ensure all marketing initiatives are delivered within established budget parameters.

Experience Requirements :

  • Marketing Campaign Development and Management
  • Omni-channel Campaign Planning and Execution
  • Data Analytics and Performance Monitoring
  • Creative Brief Development
  • Project Management Tools and Methodologies
  • Proven ability to partner directly with product owners or other cross-functional stakeholders to develop marketing plans and strategies.
  • Experience developing and executing campaigns across multiple channels.
  • Familiarity with clean energy, renewable energy programs, or residential utility customer offers is a plus.
  • Strong organizational skills and attention to detail.
  • Education Requirements :

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 3 years of experience in developing and executing marketing strategies.
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