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Product Marketing Manager, Digital Pathology

Product Marketing Manager, Digital Pathology

Siemens HealthineersKansas City, MO, US
1 day ago
Job type
  • Full-time
Job description

Product Marketing Manager, Digital Pathology

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

The Product Marketing Manager, Digital Pathology will lead go-to-market strategy, product positioning, and commercial enablement for Siemens Healthineers' digital pathology portfolio in North America. This role bridges market needs with product capabilities, ensuring our solutions are successfully adopted by healthcare providers, laboratories, and research institutions. The ideal candidate blends strategic marketing expertise, product knowledge, and customer-centric storytelling to drive growth, adoption, and differentiation in a rapidly evolving market.

Key Responsibilities

Go-to-Market Strategy & Execution

  • Define and execute go-to-market plans for digital pathology solutions in alignment with business growth targets.
  • Develop competitive positioning, messaging, and value propositions tailored to healthcare providers, pathology labs, and research institutions.
  • Partner with global marketing, regional sales, and product teams to launch new offerings and ensure adoption.

Commercial Enablement

  • Create sales tools, playbooks, and training to enable field teams to effectively articulate the value of digital pathology solutions.
  • Support key customer engagements, RFP responses, and strategic deals with compelling messaging and solution narratives.
  • Monitor sales performance and market feedback to refine positioning and campaigns.

    • Market & Customer Insights

  • Conduct market research, customer segmentation, and competitive analysis to inform product strategy and marketing priorities.
  • Identify growth opportunities and unmet needs within oncology, pathology, and research workflows.
  • Serve as the voice of the customer to shape portfolio strategy and innovation.

    • Thought Leadership & Demand Generation

  • Develop content (whitepapers, presentations, case studies, webinars) that highlight the clinical and operational value of digital pathology.
  • Partner with industry associations, KOLs, and reference sites to strengthen market presence and credibility.
  • Collaborate with regional marketing teams to drive demand generation campaigns and events.

    • Qualifications

  • Bachelor's degree in marketing, Business, Life Sciences, or related field (MBA or advanced degree preferred).
  • 5+ years of experience in product marketing, product management, or strategic marketing within healthcare, diagnostics, or life sciences.
  • Familiarity with pathology, oncology, or digital imaging is strongly preferred.
  • Demonstrated success in developing go-to-market strategies and driving solution adoption.
  • Excellent communication, storytelling, and presentation skills with the ability to translate complex technologies into customer value.
  • Experience working in a matrix organization and collaborating across global, regional, and functional teams.

    • Attributes for Success

  • Strategic thinker with strong execution discipline.
  • Customer advocate who can translate insights into actionable marketing plans.
  • Confident communicator with a passion for digital health innovation.
  • Comfortable influencing without direct authority and thriving in fast-changing markets.

    • Who we are : We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

    How we work : When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

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