Director of Sales

Be among the first 25 applicants.

This range is provided by The Westin Annapolis. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$125,000.00 / yr - $140,000.00 / yr

Sign‑On Bonus

$3,000 (conditions apply).

Experience a new chapter at the newly renovated Westin Annapolis, where timeless elegance meets modern sophistication. Located in the heart of historic Annapolis, just steps from the U.S. Naval Academy and Maryland State House, our property has undergone a full transformation—designed to elevate every guest touchpoint through Westin’s signature pillars of well‑being, productivity, and renewal.

The Director of Sales is a key member of the hotel’s executive leadership team, responsible for developing and executing strategic sales plans to maximize revenue across all market segments—including group, transient, corporate, and catering. We are seeking a dynamic and results‑driven Director of Sales to lead our commercial strategy and sales efforts. They will be driving awareness and revenue for one of the most desirable hotel destinations in the region.

This leader will work closely with revenue management, marketing, and operations to ensure alignment with brand standards and financial goals, while inspiring a high‑performing sales team in a newly revitalized environment.

Essential Duties and Responsibilities

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.
• Recruit, interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and / or termination when appropriate.
• Ensure training programs are conducted regularly and HEI standards of performance are met. Give guidance and counsel staff toward improvement.
• Compile and / or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, marketing budget, lead management system, group booking pace report, star reports and sales meeting minutes.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
• Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote HEI programs.
• Communicate both verbally and in writing to provide clear direction to the staff.
• Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
• Organize and / or attend scheduled sales department, executive committee, and related meetings.
• Knowledge of travel industry, current market trends and economic factors.
• Ability to access, understand and accurately input information using a moderately complex computer system.
• Direct and manage all group, transient, and catering / banquet sales activities to maximize revenue for the hotel.
• Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed / required.
• Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
• Professionally represent the hotel in community and industry organizations and events.
• Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
• Comply with attendance rules and be available to work on a regular basis.
• Perform any other job‑related duties as assigned.

Qualifications and Skills

Seniority Level

Director

Employment Type

Full‑time

Job Function

Sales, Strategy / Planning, and Business Development

Industries

Hospitality

Benefits

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