Manager, Digital Media Analytics

Job Description

The Manager of Digital Media Analytics’ core responsibilities are data analytics & storytelling, focused on but not limited to in-flight & post-sale digital campaigns.

These data stories often are woven by analyzing raw reporting into insights & recommendations, within the context of driving revenue retention and growth.

A strong campaign analytics manager can dive into ad performance, measurement, site & general market data across all phases of a campaign’s lifecycle to discover effective, actionable learnings.

Being able to manipulate raw data in Excel or other data visualization tools in discovering said learnings / recommendations is a critical skill of this role, but just as important is the ability to present these findings in clear, digestible formats to both internal & external clients.

This position sits on a centralized team but will be supporting the digital business through a verticalized approach acting as subject matter expert across Dotdash Meredith’s Finance advertising vertical.

This will require the candidate to work collaboratively across a matrixed organization, applying their knowledge of digital media analytics as both analyst & consult.

They will be an advocate of the media learnings generated by this team for internal & external audiences. This includes acting as lead campaign analytics support across the Finance vertical’s high priority accounts.

They will also manage & mentor their direct reports on how to solve reporting, insights & strategy initiatives across their own book of business.

Essential Job Functions

60% Finance Campaign Analytics

Lead analytics strategy in their own Dotdash Meredith vertical, working with sales & account strategy leadership in creating thoughtful client deliverables using performance, measurement or any other relevant data on insight discovery, upsells, and packaging with particular focus on high touch, high priority accounts

Define analytic & reporting capabilities across media products to internal / external clients + devise insight solutions and bring them to market

Learn + work with multiple data sources / platforms used by Dotdash Meredith and our clients

Potentially manage one or more direct reports, being responsible for all reporting, insights and analytical solutions coming from this analyst & their vertical

Collaborate with our analytics team in Bangalore to scale larger data analysis initiatives

20% Case Studies + Ad Hoc Analysis

Develop Finance sub-category, ad product based, and advertiser objective case studies to communicate Dotdash Meredith’s insights to current and potential clients to positively impact revenue retention & growth

Act as subject matter expert on a set of sales verticals & ad products within said vertical

Create internal-facing case studies & thought leadership, whose intended audience can range from sales to other analytic leads

Filter research, site & other data findings and convert to actionable media insights in a well-packaged deliverable

Support internal content strategy teams with campaign performance analysis to facilitate data-driven content creation

20% Team Management

Partner with team management across other verticals to drive the vision and future roadmap of the wider department

Act as first point of escalation in solving client & business issues in direct report’s verticals

Lead vertical specific analytics projects from development to execution

Ideate and execute on ways the entire campaign analytics team can positively impact new revenue with current and future clients

Assist in balancing team deadlines and longer lead projects, working closely with other Managers on the team

Help foster team collaboration and communication

100%

Minimum Qualifications and Job Requirements

Education

BA or BS - degree or equivalent training in a related field is preferred.

Experience :

Minimum 5+ years experience in digital media analytics or a similar analytics type role within digital advertising, media, marketing, or ad tech

Experience working with / interest in the Finance digital advertising landscape is preferred

Previous management experience highly preferred

Specific Knowledge, Skills and Abilities :

Strong understanding of digital advertising ecosystem and the mechanisms in which data is collected and shared

Excellent analytical skills complete ease with Excel & pivot tables & other data visualization tools

Strong presentation skills with the ability to speak plainly to both layman and other analytically minded teams about data & insights

Passion for taking data and telling a holistic story

Attention to detail

Strong proficiency in Excel, PowerPoint, and data visualization tools such as Looker

Experience working with third-party ad-server data (GAM, DCM, Google Analytics, DoubleVerify, etc.)

Experience working with advertising effectiveness research solutions (Nielsen, Millward Brown, Dynata etc.)

Working knowledge of SQL is a plus but not a requirement

Travel Required : N / A

Pay Range

Salary : $70,000 - $100,000

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future.

Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.

The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location.

We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.