Manager, Integrated Retail Marketing

Position Summary

The Manager of Integrated Retail Marketing leads the strategy, development, and execution of Royal Caribbean’s year-round promotional strategy and retail marketing campaigns. This role ensures promotions and ancillary products - such as air, travel protection, and more - are seamlessly integrated across all booking channels to deliver a consistent, guest-focused experience.

Working closely with Marketing, Revenue, Sales, Web, and other partners, this role drives insight-led initiatives that increase revenue, strengthen brand affinity, and support commercial goals from planning through execution.

Essential Duties and Responsibilities:

· Set the strategic vision for integrated retail marketing, developing year-round promotional roadmaps that align with business objectives and drive innovation across all channels.

· Lead the annual planning process, establishing KPIs and success metrics in partnership with leadership.

· Translate brand campaigns and key moments into integrated retail experiences across all booking channels.

· Accountable for achieving revenue growth targets and delivering measurable ROI on all promotional campaigns with the use of customer insights, behavioral data, and market trends to inform offer development, audience targeting, and promotional timing.

· Brief creative teams to deliver clear, compelling, and channel-optimized assets.

· Build channel-specific strategies and implement best practices in digital merchandising and promotional tactics across direct channels and trade partners.

· Maintain strong cross-functional relationships to ensure aligned messaging and seamless go-to-market execution.

· Communicate proactively with internal teams and external partners to manage updates, shifts, and campaign changes.

· Apply testing, segmentation, and optimization best practices to improve conversion across email, digital media, web, and app.

· Partner with Business Intelligence to measure performance, track ROI, and deliver weekly insights and recommendations.

· Chair cross-functional steering committees to align marketing, sales, revenue, and digital teams on go-to-market strategies.

· Develop long-term promotional strategies informed by channel-shift goals and multi-year growth plans.

· Regularly present strategic plans, calendars, and campaign results to executive leadership, influencing company-wide commercial direction.

· Serve as a key advisor to senior stakeholders, shaping the future of integrated retail marketing at Royal Caribbean. Performs other duties as required.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills:

· Bachelor’s degree in marketing, business, or related field required; master’s preferred.

· 6–8 years of experience in marketing, e-commerce, retail, or related functions.

· Proven experience leading promotional strategy and integrated campaign execution.

· Strong project management skills with the ability to manage multiple initiatives and cross-functional teams.

· Experience in data analytics, measuring marketing performance, running tests, and converting insights into actionable strategies.

· Strategic thinker who can connect the dots across channels, data, and teams

to deliver cohesive, high-impact campaigns.

· Excels in analytics, campaign optimization, and translating insights into actionable strategies.

· Guides creative development with a guest-centric, data-driven approach.

· Builds trust and alignment across functions through clear communication and collaboration.

· Manages multiple projects and cross-functional teams efficiently.

· Proficient in Excel, PowerPoint, and BI tools like Power BI, with experience presenting to senior leadership.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

No immigration sponsorship is offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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