Manager, Marketing - Health Systems & Hospital Pharmacy Marketing

Marketing Manager Health Systems & Hospital Pharmacy

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product / service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

The Health Systems & Hospital Pharmacy business is complex, and the landscape is changing. Our mission is to be essential to care, by providing products and services to our customers that improve the lives of people every day. We are accelerating our approach to marketing our business, building on customer insights, driving go-to-market solutions and services that are positioned to empower growth in the pharmacy, simplify operations and improve patient care. If you thrive in a mission driven environment, if you find motivation at the opportunity to uncover new ways to address customer challenges and you are keen to shape positioning to drive value; we want to hear from you. We are looking for a driven, proactive, always curious, self-starter that can build strong relationships cross-functionally and bring solid fundamental marketing and brand development skills to our Pharmacy Marketing team.

The Pharmacy Marketing team is responsible for the strategic positioning and marketing of the core pharmaceutical distribution for the various classes-of-trade in the Pharmaceutical & Specialty Solutions division. Team members develop and execute go-to-market positioning, strategic marketing plans and tactical programs to meet business objectives. The Manager, Marketing Health Systems & Hospital Pharmacy is responsible for the seamless integration and execution of major marketing campaigns to support our brand, enhance customer experience with value added solutions and grow our distribution market share within the acute classes-of-trade. This includes implementation of value proposition and core messaging to build awareness and thought leadership. This role will lead execution of omni-channel marketing strategies, elevating brand awareness and improving engagement to increase ROI and sales. This role is also accountable for supporting the execution of key brand and experience initiatives like in-person events and meetings. This role will report to the Senior Manager, Marketing Health Systems & Hospital Pharmacy to build strong relationships across the organization to reinforce the value of marketing as a strategic partner and to ensure the marketing needs of the business are being met. This role will work closely with a cross functional team including Sales, Product & Solution Owners, Solution Operations, Market Intelligence and Analytics, Communications, Legal, Compliance, Digital & Social Media teams, and others. This position is accountable for marketing execution of tactical efforts including advertising, content development, social media, brand-building, and other communication efforts with current and prospective customers.

Responsibilities :

• Partners with business leaders and sales teams to support the development and execution of strategic marketing and tactical plans designed to achieve distribution and solutions business objectives.
• Lead development and execution of marketing campaigns designed to achieve defined business objectives with target audiences to drive awareness and reinforce our value proposition.
• Responsible for content strategy and Subject Matter Experts (SME) management for health system marketing, to drive awareness and consideration through marketing channels in partnership with digital marketing, communications and commercial enablement.
• Supports the strategy and manages implementation of key launches for new products / solutions and solution enhancements to increase retention and renewals of offerings through positioning, marketing mix, and promotions.
• Manages sales enablement in collaboration with the training team to ensure that teams have all necessary information for effective commercialization.
• Responsible for the management and execution of assigned tradeshows for Health Systems distribution and assigned strategic hospital pharmacy solutions.
• Executes market research projects like brand equity tracking, ongoing competitive landscape assessment, market segmentation, and ad hoc market research.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints, develops reporting dashboards to track progress towards goals.
• Performs analysis of data from marketing campaigns. Coordinates with business intelligence teams or external vendors as necessary to track performance.
• Defines budget requirements, tracks expenses, manages vendor purchase orders and invoices, and consistently seeks cost savings and efficiency opportunities.
• Works closely with the Indirect Procurement team to establish Master Services Agreements (MSAs) and Statements of Work (SOWs), and to evaluate external agencies when needed.

Qualifications :

What is expected of you and others at this level :

Anticipated salary range : $80,900 - $115,500

Benefits : Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Application window anticipated to close : 11 / 12 / 2025