Email Marketing Specialist

Email Marketing Specialist

We are looking for a detail-oriented and results-driven Email Marketing Specialist to develop, implement, and optimize email marketing strategies that drive engagement, nurture leads, and boost conversions. The ideal candidate has hands-on experience with email marketing platforms, understands segmentation and automation, and can turn data into actionable insights. This role is perfect for someone who is both analytical and creative, with a passion for delivering the right message to the right audience at the right time.

Key Responsibilities :

• Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.
• Segment audiences for personalized and behavior-based campaigns.
• Manage and maintain email databases to ensure accuracy, list health, and deliverability.
• Conduct A / B testing on subject lines, content, and CTAs to improve performance.
• Monitor and report on key email metrics (open rates, CTR, conversions, unsubscribe rates).
• Ensure compliance with email regulations (GDPR, CAN-SPAM, etc.).

Campaign Strategy & Collaboration :

Optimization & Growth :

Requirements :

Preferred Qualifications :

System Requirements :