VP of Marketing

Job Description

Job Description

Company Overview

Founded in 2001, KNS International has been at the forefront of fashion footwear innovation since the earliest days of eCommerce. Today, KNS designs and distributes men’s and women’s footwear across multiple brands and categories, serving as a trusted partner to national retailers and driving strong direct-to-consumer growth. Our portfolio of four dynamic brands – Birdies, Taft, Journee and Vance - continues to expand across DTC, wholesale, drop ship, and marketplace channels.

Position Summary

KNS International is seeking a visionary Vice President of Marketing to lead the company’s holistic marketing strategy across all brands and channels. This creative and strategic leader will oversee brand marketing, creative, digital, social, PR, and performance marketing — uniting these disciplines into a powerful, integrated engine that fuels growth and elevates brand equity.

We’re looking for a creative rock star who thrives in a high-growth, fast-moving environment, blending right-brain storytelling with left-brain analytics to drive measurable results. This leader will ensure consistent brand voice and identity across every consumer touchpoint — from digital campaigns and social engagement to retail sell-in and influencer partnerships.

Key Responsibilities

• Lead the holistic marketing strategy across four distinct footwear brands, driving growth in DTC, drop ship, wholesale, and marketplace channels.
• Develop and execute integrated marketing campaigns that blend creative storytelling with data-driven insights to maximize ROI across all channels (digital, social, PR, influencer, paid media, content, etc.).
• Oversee all creative planning and development , including brand identity, content production, and campaign execution, ensuring a consistent and compelling presence across websites, social media, and retail partners.
• Amplify brand positioning and voice , working cross-functionally with Brand Presidents to ensure each brand has a distinct voice that is represented across channels.
• Build and lead a high-performing marketing team , including internal talent and agency partners, fostering collaboration, creativity, and accountability.
• Oversee media strategy and spend —across performance, paid social, influencer, PR, and traditional media—to ensure optimal allocation and measurable business impact.
• Measure and report on performance metrics , optimizing campaigns and investments to drive awareness, traffic, conversion, and profitability.
• Act as a thought partner to the CEO and executive team on long-term brand growth, creative strategy, and organizational evolution.

What We’re Looking For

Why KNS International

At KNS, we foster a culture of creativity, innovation, and balance. You’ll join a company that values bold thinking, collaboration, and impact.

Benefits

PTO & Work-Life Balance

At KNS International, we understand the importance of taking time to recharge. We offer generous Paid Time Off (PTO), 17 paid holidays, and a flexible hybrid work environment that promotes balance. Our culture is rooted in collaboration, creativity, and genuine appreciation for our people.

Health & Wellness

Your wellbeing matters. We provide comprehensive medical, dental, and vision coverage to support you and your family, along with short- and long-term disability plans, and paid maternity and parental leave.

Retirement Planning

401(k) with employer match and immediate vesting to help you build your future.

Perks & Everyday Wellness

Enjoy a variety of perks designed to make your workday better, including :

Growth & Development

We reward talent and encourage innovation — giving you room to grow and make an impact.

Diversity & Inclusion

We’re committed to an inclusive workplace where everyone is valued and has equal opportunity to succeed.

Location : Draper, Utah — Candidates must be willing to relocate if not currently local.

Work Schedule : Hybrid role with in-office days on Tuesdays, Wednesdays, and Thursdays

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