Senior Marketing Manager - Relocation & Sign on Bonus Eligible

Senior Marketing Manager

At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does. Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible. If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.

The Senior Marketing Manager is responsible for managing and coordinating the overall functions of marketing, advertising, communication, and branding. The person in this role works with the Director of Marketing to lead the creation and execution of marketing strategies, deploy marketing campaigns, and build brand awareness to drive growth and results. This role would be on site in Reston, VA.

Responsibilities and Duties :

• Strategizes and executes marketing tactics to drive qualified prospects to assigned neighborhoods and markets.
• Cultivate and maintain a strong relationship with Sales Leadership, acting as their trusted advisor and strategic partner by consistently delivering valuable insights, guidance, and support to Sales and Division leadership.
• Develops and implements strategic marketing plans to gain competitive market advantage and achieve objectives for assigned Divisions and Neighborhoods.
• Monitors and reports on the marketing funnel and other KPIs, accomplishments, challenges, work in progress, and internal & external discussions to meet and exceed sales goals for each Division.
• Process and coordinate the execution of Division requests for marketing projects for assigned neighborhoods and markets.
• Help manage, maintain and execute all marketing deliverables, including email marketing, photography, videography, site plans, floor plan brochures, neighborhood brochures and other marketing deliverables as needed.
• Draft and oversee drafting of creative briefs when developing creative assets with the Brand and Creative team.
• Collaborate with internal and external teams and resources for delivery of projects on a timely basis.
• Consult with Divisional Sales leaders, Director of Marketing, Vice President of Marketing, and Senior Vice President of Marketing on new marketing strategies, creation of integrated marketing plans and programming, including campaigns, media plans, advertising and collateral.
• Stay abreast of current marketing trends and opportunities to serve as a constant source of marketing intelligence for the sales leadership.
• Strategize and contribute on creative services, media buying, copy writing and social / digital distribution in support of assigned neighborhood and divisional portfolio.
• Assists the Divisional sales teams with sales office and signage needs.
• Maintain Divisional marketing budgets by entering, tracking and reconciling expenses for assigned Divisions.
• Periodic travel to Divisions / Neighborhoods in support of neighborhood openings.
• Respond to unscheduled and unplanned marketing needs with a positive, can-do attitude.
• Represent the company professionally in all internal and external interactions and communications.
• Complete all other duties as assigned by manager.
• Adhere to company safety standards and help promote a safe working environment.
• Adhere to and promote the Mission, Vision, and Values of Stanley Martin.

Position Standards / Character Traits :

Position Requirements :

What's In It For Me :

Stanley Martin Homes has been building new homes since 1966. Headquartered in Reston, VA, Stanley Martin Homes is one of the nation's fastest-growing homebuilders, having built more than 25,000 homes and operating in 14 metropolitan areas and seven states, including Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia. Named National Builder of the Year in 2021 by Builder Magazine, Stanley Martin Homes is driven to deliver on its mission to "design and build homes people love at a price they can afford." At Stanley Martin Homes, you're not just joining a companyyou're joining a team. Whether your passion is in sales, construction, or operations, you'll contribute to delivering an exceptional home buying experience that helps people realize their dreams.